[GUEST POST] “This position has now been filled” – IIAR and Job Postings

When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after all.

A logical place for IIAR member Logicalis to post an ad for a new Analyst Relations manager, therefore, was in the Jobs section of the IIAR web site. (http://analystrelations.org/member-resources/ar-jobs-shop/)

Less suspected, however, was just how successful – and quick – the exercise would be. Says Joanne Nelson, AR manager at Logicalis, “I received 14 applications for the role in a matter of 2 weeks, from the IIAR advert, both from freelance and agencies.”

The job was posted on 25th September, and in a matter of days enough good candidates were in the pot for interviewing to start. “On a first pass all the candidates were a suitable level with solid experience and a few came recommended by other well known IIAR members, which was helpful.”

In what is possibly a recruitment speed record, the job was filled by the 14th October. Not only did this save a great deal of time for Logicalis, but also the whole exercise was a great deal cheaper than using a head-hunter. “As it happens, my chosen candidate is a former IIAR Board member, which gave a further level of credibility,” says Joanne.

This does raise the question – what do recruitment consultants become? No doubt they will continue to have a role. In such a well-specified domain and close-knit community as Analyst Relations however, the most logical place to start is with who you know.

If you would like to know more about the IIAR, its membership and services, don’t hesitate to get in touch at by emailing secretary [at) analystrelations (dot) org. Thanks!

ad link: http://analystrelations.org/2013/09/25/job-posting-analyst-relations-manager-logicalis-group-uk/#more-7378

New IIAR best practice primer paper: Who are industry analysts and what do they do?

Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.

With this in mind, the IIAR is releasing a primer on the analyst industry. Continue reading

Gartner Symposium/ITxpo 2013 – Leading in a Digital World

With the Summer coming to an end in Europe (boo!), it is time to start thinking about heading off to Orlando (6-10 October) and/or Barcelona (10-14 November) for the annual Gartner Symposium/ITxpo.
Continue reading

IIAR Webinar: Best Practices in Measurement (11th July)

The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June.

The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality and feature David Taylor, author of the new IIAR Best Practice Paper in Measurement.

To attend this webinar, please contact Caroline Dennington at cdennington@analystrelations.org for registration details.

A copy of the paper can be found on our Huddle Extranet. If you get a chance, have a read through and don’t forget to come to the session with lots of questions which David will be only too happy to answer!

IIAR Webinar: Best Practices in Measurement (to be rescheduled in July)

Owing to technical issues, the Best Practices in Measurement webinar will be rescheduled to a date in July.

The IIAR would like to extend its apologies to those who tried to join the session today and also to the session moderator, Rebecca Bergman, Analyst Relations Manager at Digital Reality and David Taylor, author of the new IIAR Best Practice Paper in Measurement.

A copy of the paper can be found at https://my.huddle.net/workspaces/7600790/files/23495251.

 

[GUEST POST] A tale of two sales teams – an analysis of Gartner’s & Forrester’s 2012 financials

Dave Noble recently posted a good insight on his blog at http://intelligenAR.wordpress.com looking in to the financial results of Gartner and Forrester. To go directly to the article click the following link: http://intelligenar.wordpress.com/2013/02/14/a-tale-of-two-sales-teams-an-analysis-of-gartners-forresters-2012-financials/

The 451 Group and Tech:Touchstone: A good match of cultures and vision

Last week saw yet another acquisition by The 451 Group. This time, it was the turn of the events division who snapped up Tech:Touchstone, including its innovative CEO, Simeon Turner (ex Gartner events). Tech:Touchstone is no stranger to The 451 Group having developed a strong partnership over the past four years, so this seems a logical step to continue exploring what IT decision makers are looking for from a technical events standpoint plus, progress what Tech:Touchstone knows is a tried and tested event format. It also means both companies can maximize on the strongly cultivated database which will allow them to expand through various sectors and locations including moves into Moscow, Singapore and Hong Kong. Continue reading

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