Author Archive | carolinedennington

[GUEST POST] Analyst Relations Best Practices: Seven Tips to Make Your Company a Star at Industry Analyst Events

By Caroline Dennington / Dennington AR (@CDenningtonLinkedIn).

Summer is upon us and though that means wet weather for Caroline Dennington in the UK and heatwaves and wildfires for Caroline’s writing partner Phil Nash, analyst relations (AR) professionals around the globe are getting ready for another busy event season with the industry influencers.

InfoSec and Forrester Forum have already taken place in London and once again, Gartner Security & Risk Management Summit in Washington, exceeded all expectations attracting a huge delegate audience and of course, hundreds of analysts!

With Symposium, IDC Directions, Catalyst, BlabkHat and numerous other major events such as Sibos and ACAMS on the calendar, how can AR Managers ensure they secure relevant analyst time at these events and importantly, engage their executives and sales personnel in meaningful conversations? Continue Reading →

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[GUEST POST] “This position has now been filled” – IIAR and Job Postings

By Caroline Dennington / Symantec (@CDenningtonLinkedIn).

When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after all.

A logical place for IIAR member Logicalis to post an ad for a new Analyst Relations manager, therefore, was in the Jobs section of the IIAR web site.

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IIAR best practice primer paper: Who are industry analysts and what do they do?

IIAR Best Practice Paper: who are the analysts and what do they do?Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.

With this in mind, the IIAR is releasing a primer on the analyst industry. Continue Reading →

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IIAR Webinar: Best Practices in Measurement (11th July)

The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June.

The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best Practice Paper in Measurement.

To attend this webinar, please contact Caroline Dennington at [email protected] for registration details.

A copy of the paper can be found on our Huddle Extranet. If you get a chance, have a read through and don’t forget to come to the session with lots of questions which David will be only too happy to answer!

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IIAR Webinar: Best Practices in Measurement (to be rescheduled in July)

Owing to technical issues, the Best Practices in Measurement webinar will be rescheduled to a date in July.

The IIAR would like to extend its apologies to those who tried to join the session today and also to the session moderator, Rebecca Bergman, Analyst Relations Manager at Digital Reality and David Taylor, author of the new IIAR Best Practice Paper in Measurement.

A copy of the paper can be found at https://my.huddle.net/workspaces/7600790/files/23495251.

 

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[GUEST POST] A tale of two sales teams – an analysis of Gartner’s & Forrester’s 2012 financials

Dave Noble recently posted a good insight on his blog at http://intelligenAR.wordpress.com looking in to the financial results of Gartner and Forrester. To go directly to the article click the following link: http://intelligenar.wordpress.com/2013/02/14/a-tale-of-two-sales-teams-an-analysis-of-gartners-forresters-2012-financials/

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The 451 Group and Tech:Touchstone: A good match of cultures and vision

Last week saw yet another acquisition by The 451 Group. This time, it was the turn of the events division who snapped up Tech:Touchstone, including its innovative CEO, Simeon Turner (ex Gartner events). Tech:Touchstone is no stranger to The 451 Group having developed a strong partnership over the past four years, so this seems a logical step to continue exploring what IT decision makers are looking for from a technical events standpoint plus, progress what Tech:Touchstone knows is a tried and tested event format. It also means both companies can maximize on the strongly cultivated database which will allow them to expand through various sectors and locations including moves into Moscow, Singapore and Hong Kong. Continue Reading →

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