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IIAR Best Practices Papers

The IIAR maintains a library of best practice papers on a variety of analyst relations topics that are of interest to its members. Papers may be donated by service providers and members, or commissioned by IIAR. The reports are designed to highlight the experts and share best practice for particular AR topics. Membership is required to access those papers (see link to the Members area above).

If you are interested in authoring a paper for the IIAR, we’d love to hear from you! Writing a white paper or a case study for the IIAR also counts towards the new AR Advanced Certification qualification. For more details, please contact Hannah Kirkman at hkirkman (at) analystrelations (dot) org.

Published Best Practices Papers

• Why do International Analyst Relations Matter?
  Author: Ellie Warner (LinkedIn, @elliewarner)
• International Analyst Relations: Methodology and Best Practices
  Author: Ellie Warner (LinkedIn, @elliewarner)
• Managing the Gartner Magic Quadrant: A Tool for Analyst Relations Managers
  Author: Ed Gyurko (LinkedIn, @edgyurko)
• Managing the Forrester Wave: A Tool for Analyst Relations Managers
  Author: Peggy O’Neill (LinkedIn)
• An Introduction to Measurement and Evaluation in Industry Analyst Relations
  Author: Ellie Warner (LinkedIn, @elliewarner)
• Best Practices for Escalating Research Disagreements
  Author: Peggy O’Neill (LinkedIn)
• Industry Analyst Tiering for Business in the Real World
  Author: Susan Galer (LinkedIn)

Planned IIAR Best Practice Papers

• Managing and influencing market share reports, Evan Quinn (January 2011)
• Preparing spokespeople for an analyst briefing, Pam Crain & Hannah Kirkman (January 2011)
• Best practices for AR summits, Donna Stein (February 2011)
• Resources for AR managers, Donna Stein (February 2011)
• Career paths for AR professionals, Marc Duke (March 2011)
• AR in Asia Pacific, Pia Langstrom (March 2011)
• Social media best practices for AR managers, Ruth Busbee (July 2011)

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