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Industry and IT analyst firms collage (IIAR blog)

[GUEST POST] Why Startups Need Analyst Relations More Than Growth Hacking

By Theo Pristley (@tprstly, LinkedIn), originally posted here on Forbes and republished with his express permission. Co-authored with Ian Gotts (@iangotts, LinkedIn), tech advisor, investor, speaker and author.)   You’re an innovative and growing startup, I get that. You’ve got a fab new product or service that’s going drive dramatic benefits for enterprise customers, I get that. You’ve even… Read More →

Margaret Adam / IDC for the IIAR around in 10 questions

Around Margaret Adam from IDC in 10 Questions

This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (madam_idc, LinkedIn, blog) with our world famous ten questions.   What are your coverage areas? Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP,… Read More →

IIAR German Chapter meeting at Restaurant Ella, Munich

Wrap-up: IIAR Germany 2018 kick-off

A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon… Read More →

Duncan Chapple / Kea - For the IIAR blog

[GUEST POST] Moving AR into IR…..

By Duncan Chapple (@duncanchapple, LinkedIn, blog), Managing Partner at Kea. Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech… Read More →

IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

Feeling the pinch in your Gartner negotiation? You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.   Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will… Read More →

Adrian Sanabria / Threatcare, guest post author on the IIAR website

[GUEST POST] What is your product and what does it do? by Adrian Sanabria / Threatcare

This post by Adrian Sanabria / Threatcare (@sawaba, LinkedIn) was first published here on his blog.   Lessons I learned trying to make the most of vendor briefings I’ve always been a sort of ‘cut-to-the-chase’ kind of guy. I’m self-taught when it comes to security and technology. Over the years, I’ve learned how to skim through… Read More →

IIAR Sourcing Advisory Group

IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created… Read More →

Mobile World Congress logo on IIAR Website - GSMA

[GUEST POST] Engaging with mobile analysts … now’s the time!

The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy. Industry analysts play a… Read More →

Vernon Turner / Causeway Connections (IIAR Around in 10 Questions)

Around Vernon Turner from Causeway Connections in 10 questions

Today we ask our probing questions of Vernon Turner (LinkedIn, @vernonxt)  Principal and Chief Strategist at Causeway Connections.   What are your coverage areas? All things Internet Of Things tend to be my opening conversation piece, but given my experience in the ICT industry, the topics quickly go to enterprise infrastructure (including the network side), mobility,… Read More →

Microsoft logo (IIAR website)

[JOB POSTING] Director, Analyst Relations / Microsoft, Redmond, WA, USA

Analysts are recognizing Microsoft for its remarkable transformation. Beyond our tech innovations in cloud, data and AI, they appreciate our customer centricity, new culture and growth mindset. Data and AI are foundational to helping achieve the company’s mission of “empowering every person and organization on the planet to achieve more”. And the company is investing… Read More →

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TemenosNewLogo

[JOB POSTING] Analyst Relations Manager, TEMENOS, UK

TEMENOS are currently looking to recruit an Analyst Relations Manager to join  their Marketing team. This is a high-profile role within Temenos managing the Global Analyst Relations function.   It includes managing the relationships with key analyst houses and individual analysts, who we regard as one of the most influential external audiences. The role requires… Read More →

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[JOB POSTING] EMEA Analyst Relations Manager, AWS, London UK

Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA Analyst Relations (AR) team to focus on the UK market. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs for AWS in the UK and in… Read More →

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Industry and IT analyst firms collage (IIAR blog)

[GUEST POST] Why Startups Need Analyst Relations More Than Growth Hacking

By Theo Pristley (@tprstly, LinkedIn), originally posted here on Forbes and republished with his express permission. Co-authored with Ian Gotts (@iangotts, LinkedIn), tech advisor, investor, speaker and author.)   You’re an innovative and growing startup, I get that. You’ve got a fab new product or service that’s going drive dramatic benefits for enterprise customers, I get that. You’ve even… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR German Chapter meeting at Restaurant Ella, Munich

Wrap-up: IIAR Germany 2018 kick-off

A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon… Read More →

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Andy Butler, ex. Gartner for the IIAR website

Around Andy Butler / ex. Gartner in 10 questions….

Today we ask our probing questions to the well renowned Andy Butler (LinkedIn) just retired VP Distinguished Analyst at Gartner (Alumnus), who gives us his views on the the industry in 10 questions. Enjoy..   How long have you been in the IT industry and where did you begin your career? I can claim a 45 year unbroken… Read More →

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Duncan Chapple / Kea - For the IIAR blog

[GUEST POST] Moving AR into IR…..

By Duncan Chapple (@duncanchapple, LinkedIn, blog), Managing Partner at Kea. Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

Feeling the pinch in your Gartner negotiation? You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.   Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will… Read More →

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Adrian Sanabria / Threatcare, guest post author on the IIAR website

[GUEST POST] What is your product and what does it do? by Adrian Sanabria / Threatcare

This post by Adrian Sanabria / Threatcare (@sawaba, LinkedIn) was first published here on his blog.   Lessons I learned trying to make the most of vendor briefings I’ve always been a sort of ‘cut-to-the-chase’ kind of guy. I’m self-taught when it comes to security and technology. Over the years, I’ve learned how to skim through… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR Sourcing Advisory Group

IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created… Read More →

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Margaret Adam / IDC for the IIAR around in 10 questions

Around Margaret Adam from IDC in 10 Questions

This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (madam_idc, LinkedIn, blog) with our world famous ten questions.   What are your coverage areas? Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP,… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR German Chapter meeting at Restaurant Ella, Munich

Wrap-up: IIAR Germany 2018 kick-off

A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Andy Butler, ex. Gartner for the IIAR website

Around Andy Butler / ex. Gartner in 10 questions….

Today we ask our probing questions to the well renowned Andy Butler (LinkedIn) just retired VP Distinguished Analyst at Gartner (Alumnus), who gives us his views on the the industry in 10 questions. Enjoy..   How long have you been in the IT industry and where did you begin your career? I can claim a 45 year unbroken… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

Feeling the pinch in your Gartner negotiation? You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.   Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR Sourcing Advisory Group

IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Vernon Turner / Causeway Connections (IIAR Around in 10 Questions)

Around Vernon Turner from Causeway Connections in 10 questions

Today we ask our probing questions of Vernon Turner (LinkedIn, @vernonxt)  Principal and Chief Strategist at Causeway Connections.   What are your coverage areas? All things Internet Of Things tend to be my opening conversation piece, but given my experience in the ICT industry, the topics quickly go to enterprise infrastructure (including the network side), mobility,… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR Sourcing Advisory Group

IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled

With profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Margaret Adam / IDC for the IIAR around in 10 questions

Around Margaret Adam from IDC in 10 Questions

This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (madam_idc, LinkedIn, blog) with our world famous ten questions.   What are your coverage areas? Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP,… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR German Chapter meeting at Restaurant Ella, Munich

Wrap-up: IIAR Germany 2018 kick-off

A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Andy Butler, ex. Gartner for the IIAR website

Around Andy Butler / ex. Gartner in 10 questions….

Today we ask our probing questions to the well renowned Andy Butler (LinkedIn) just retired VP Distinguished Analyst at Gartner (Alumnus), who gives us his views on the the industry in 10 questions. Enjoy..   How long have you been in the IT industry and where did you begin your career? I can claim a 45 year unbroken… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

Feeling the pinch in your Gartner negotiation? You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.   Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR Sourcing Advisory Group

IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR Sourcing Advisory Group

IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled

With profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are… Read More →

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Gartner IIAR logos

[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been… Read More →

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Microsoft logo (IIAR website)

[JOB POSTING] Director, Analyst Relations / Microsoft, Redmond, WA, USA

Analysts are recognizing Microsoft for its remarkable transformation. Beyond our tech innovations in cloud, data and AI, they appreciate our customer centricity, new culture and growth mindset. Data and AI are foundational to helping achieve the company’s mission of “empowering every person and organization on the planet to achieve more”. And the company is investing… Read More →

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TemenosNewLogo

[JOB POSTING] Analyst Relations Manager, TEMENOS, UK

TEMENOS are currently looking to recruit an Analyst Relations Manager to join  their Marketing team. This is a high-profile role within Temenos managing the Global Analyst Relations function.   It includes managing the relationships with key analyst houses and individual analysts, who we regard as one of the most influential external audiences. The role requires… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest

[JOB POSTING] EMEA Analyst Relations Manager, AWS, London UK

Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA Analyst Relations (AR) team to focus on the UK market. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs for AWS in the UK and in… Read More →

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IBM logo-IIAR website

[JOB POSTING] Multiple Analyst Relations Positions, IBM, NYC, Boston and Austin, USA

IBM is recruiting five Analyst Relations Managers in different areas and offices: Analyst Relations Manager- Cognitive System, Austin, TX Analyst Relations Manager- Talent Management, Cambridge, MA Analyst Relations Manager- Watson Marketing, New York City Analyst Relations Leader- Services, New York City Analyst Relations Manager – Watson Health, Cambridge, MA (more…) Share this…

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oracle logo-IIAR website

[JOB POSTING] Analyst Relations Manager, Oracle, UK

The Oracle Analyst relations team works to communicate clearly and consistently with technology industry analysts from firms such as Gartner, IDC, Forrester and Ovum.  Working as part of the Regional AR team, you will be responsible for driving the development and execution of a strategy that supports the vision of the EMEA Executive management. This… Read More →

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IBM logo-IIAR website

[JOB POSTING] Analyst Relations Strategist, IBM, NYC, USA

Job Description IBM is looking to hire a Services Analyst Relations Strategist in New York office to join the team of AR professionals as IBM builds relationships with key influencers to help IBM Services further lead the market in innovative consulting and IT services. The Analyst Relations Strategist plays a critical cross functional role by… Read More →

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multiple logos-IIAR website

[JOB POSTING] Multiple Analyst Relations Positions in Different Companies and Locations

There are several positions currently available for job seekers in analyst relations. These include: Analyst Relations Manager, Google Cloud, Mountain View, CA, US Global Head of Communications, Press and Analyst Relations, Openlink Financial, New York, NY, US Amdocs Global Analyst Relations Lead (AR Lead), Amdocs, London, UK Business Leader, Analyst Relations, IBM, San Francisco, US (more…) Share this…

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Nerdery logo-IIAR website

[JOB POSTING] Analyst Relations Manager, Nerdery, Minnesota, US

The Analyst Relations Manager will be responsible for building and managing an Analyst Relations program that supports The Nerdery’s strategic marketing and growth objectives. The Analyst Relations Manager will drive ways to leverage analyst insight and shape market perception across the professional services and software development segments. In this role, you will build relationships and leverage… Read More →

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deloitte logo- IIAR website

[JOB POSTING] Global Analyst Relations Analyst, Deloitte Global, Different locations, US

Deloitte leads with purpose, solving complex issues for our clients and communities. Across disciplines and across borders, Deloitte Global supports our network of member firms by developing and driving global strategy, programs, and platforms, and creating new solutions and transformational experiences. Our people share a passion for igniting change and a strong service orientation that… Read More →

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