[JOB POSTING] Senior Analyst Relations Manager with VMware, UK

Title: Senior Analyst Relations Manager
Location: Frimley, UK
Tenure: Full time, permanent

Job Description: VMware’s analyst relations team works to communicate clearly and consistently with technology industry analysts. As head of VMware’s EMEA AR function, you will responsible for driving the development and execution of a multi-dimensional AR strategy that supports the company’s vision, desired long-term position and specific go-to-market themes. This will involve managing the operational aspects of analyst relations including budget and measurement, and liaising with global, regional and country communications teams. Continue reading

[JOB POSTING] Project Manager, Analyst Relations with PTC, North America

The Analyst Relations Project Manager is responsible for supporting our global AR program, which is designed to positively influence industry analysts (Gartner, Forrester, IDC, Aberdeen, CIMdata, Ovum, others), improve PTC’s leadership position in analyst reports, and, ultimately, increase sales.

The Analyst Relations Project Manager helps support relationships and communication between PTC and industry analysts by developing the infrastructure, managing the operations, and enabling the two-way strategic dialog between key analysts and PTC leadership. Continue reading

Wrap-up: Netscout vs. Gartner re. Magic Quadrant positioning

gartner[1]Two Three interesting takes on Netscout suing Gartner for not putting them in the leaders quadrant:

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IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14

Subject: IIAR – EMEA Service Providers AR Virtual Chapter
Date: 9th September 2014
Time: 4pm BST, 5pm CET, 6pm EET
Location: IIAR Webinar – Register <<Here>>
Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland

This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold meetings once every two months and bring together AR professionals from Service Provider companies across Europe with a varied agenda. The agenda for this meeting focuses on –  Continue reading

Analysts party in the sunshine

As the day drew to a close and the sun set over London, over 100 hundred of the UK’s leading analysts and AR professionals were busy drinking, talking and enjoying the spectacular views of St Paul’s Cathedral, the Shard and the city skyline. If you weren’t able to come along to this year’s IIAR summer party, you missed out on another treat of an evening. Someone described it as “the networking event of the summer” and if you were there, it’s easy to see why. Another said “stunning views, great company, interesting conversations, nice food, free booze – it couldn’t get any better.” Continue reading

What does analyst influence mean to you?

What does analyst influence mean to you?

If you’re in AR, how do you get it, and how do you measure it?

If you’re an analyst, how do you know whether you have it?

 

“Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how to define, optimize or measure analyst influence. It can be a source of confusion and frustration for AR practitioners and our stakeholders, not to mention the analysts who are expected to provide it! Continue reading

IIAR Webinar: Progressive Digital Media Group Acquires CurrentAnalysis Inc.

IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc.

Date: 5th September 2014
Time: 4pm BST, 5PM CET, 11am EST
Location: IIAR Webinar – Register HERE
 
Summary: On the 30 July 2014, the Board of Progressive Digital Media Group Plc, the provider of high quality premium business information to the consumer and technology markets, confirmed their acquisition of CurrentAnalysis Inc. We will be joined by their CEO and others who will present and discuss their acquisition; during which they will cover – Strategy, Business Models, Clients Served, Value Proposition and ultimately “Why should AR care?”
Attendees:

  • Simon Pyper – CEO Progressive Digital Media Group – Holding company for Kable, Pyramid and Current Analysis
  • Russ Milburn – MD Product Development
  • Tim Royston-Webb – MD Business Information

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