IIAR Webinar: A Discussion on Effective AR Measurement and Amplification
On Friday May 4th at 08:00am PDT / 11:00am EDT / 16:00pm BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused… Read More →
IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →
[JOB POSTING] Research Director, Consulting / London, UK
A specialist international research and advisory firm has a requirement for a Research Director in London to oversee the management and growth of research programs across Europe for PC, tablets and related devices. (more…)
[JOB POSTING] Senior Consultant Manager, IT / London, UK
A specialist international research and advisory firm has a requirement for a Research Senior Consultant Manager. This full-time position will be based in London and play a key role in the identification and execution of bespoke technology research projects. The role has a strong focus on business development and project delivery. The primary responsibilities and objectives… Read More →
[GUEST POST] Analyst value does not equal word count
By Jonathon Gordon / Directing Analyst, Expert Market Insight (LinkedIn, @Jonathon_Gordon) Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’… Read More →
IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →
Around Gartner’s Fabio Di Capua in 10 questions
This week, Gartner analyst Fabio Di Capua (Twitter / LinkedIn) has bravely volunteered to tackle the IIAR’s legendary 10 questions, renowned worldwide for their incisiveness. Research Director Fabio is based in Munich, Germany. (more…)
Calling all AR Professionals in New York City – join us for dinner on Thursday March 29th
We are kicking off Q1 of 2018 for the NYC chapter of the IIAR (Institute of Industry Analyst Relations) with our first networking dinner, taking place on Thursday March 29th at 6pm EDT. The Venue is Arno Ristorante, 141 W 38th Street.http://www.arnoristorante.com/ (more…)
Why is Analyst Relations commanding a 46% salary premium over Public Relations?
Drawing on the IIAR Salary Survey produced by CB Resourcing, we thought it would be interesting to expand the information gathered with a comparison against the wider sector of public relations. The size of the gap between AR and PR is staggering When we compare Analyst Relations to more general Public Relations roles… Read More →
[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics
By Jonathon Gordon / Directing Analyst, Expert Market Insight (LinkedIn, @Jonathon_Gordon) Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or… Read More →
[JOB POSTING] Head of Analyst Relations (AR) / BAE Systems, London or Guildford, UK
The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. (more…)
[JOB POSTING] Analyst Relations (AR) Specialist, BAE Systems / London or Guildford, UK
The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. (more…)
[JOB POST] Senior Manager, Analyst Relations / OpenText, US or EMEA
As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. (more…)
IIAR Webinar: A Discussion on Effective AR Measurement and Amplification
On Friday May 4th at 08:00am PDT / 11:00am EDT / 16:00pm BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused… Read More →
IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →
[GUEST POST] Analyst value does not equal word count
By Jonathon Gordon / Directing Analyst, Expert Market Insight (LinkedIn, @Jonathon_Gordon) Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’… Read More →
IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →
Around Gartner’s Fabio Di Capua in 10 questions
This week, Gartner analyst Fabio Di Capua (Twitter / LinkedIn) has bravely volunteered to tackle the IIAR’s legendary 10 questions, renowned worldwide for their incisiveness. Research Director Fabio is based in Munich, Germany. (more…)
[JOB POSTING] Director, Public Relations & Analyst Relations / Stratasys, Greater Minneapolis-St. Paul Area, US
Position Summary: The Director, Public Relations and Analyst Relations is responsible for driving worldwide public and industrial relations programs that elevate awareness, drive demand and communicate brand promise across multiple media platforms. Reporting directly to the Chief Marketing Officer, this critical role will build, develop and lead a team of professionals, manage corporate public relations… Read More →
[JOB POST] Analyst Relations Manager / Appian Corporation, Reston, VA, US
Analyst Relations Manager Appian is seeking an analytical, technical and research oriented professional with great communication skills to join the marketing organization in the role of Analyst Relations Manager. This person will play a critical, cross-functional role by working with subject matter experts at many different levels of the organization: executives, product strategy, product management,… Read More →
IIAR Webinar: A Discussion on Effective AR Measurement and Amplification
On Friday May 4th at 08:00am PDT / 11:00am EDT / 16:00pm BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused… Read More →
IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →
IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →
Around Gartner’s Fabio Di Capua in 10 questions
This week, Gartner analyst Fabio Di Capua (Twitter / LinkedIn) has bravely volunteered to tackle the IIAR’s legendary 10 questions, renowned worldwide for their incisiveness. Research Director Fabio is based in Munich, Germany. (more…)
Calling all AR Professionals in New York City – join us for dinner on Thursday March 29th
We are kicking off Q1 of 2018 for the NYC chapter of the IIAR (Institute of Industry Analyst Relations) with our first networking dinner, taking place on Thursday March 29th at 6pm EDT. The Venue is Arno Ristorante, 141 W 38th Street.http://www.arnoristorante.com/ (more…)
Why is Analyst Relations commanding a 46% salary premium over Public Relations?
Drawing on the IIAR Salary Survey produced by CB Resourcing, we thought it would be interesting to expand the information gathered with a comparison against the wider sector of public relations. The size of the gap between AR and PR is staggering When we compare Analyst Relations to more general Public Relations roles… Read More →
Around Margaret Adam from IDC in 10 Questions
This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (madam_idc, LinkedIn, blog) with our world famous ten questions. What are your coverage areas? Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP,… Read More →
Wrap-up: IIAR Germany 2018 kick-off
A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon… Read More →
Around Andy Butler / ex. Gartner in 10 questions….
Today we ask our probing questions to the well renowned Andy Butler (LinkedIn) just retired VP Distinguished Analyst at Gartner (Alumnus), who gives us his views on the the industry in 10 questions. Enjoy.. How long have you been in the IT industry and where did you begin your career? I can claim a 45 year unbroken… Read More →
IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?
Feeling the pinch in your Gartner negotiation? You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets. Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will… Read More →
IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →
IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →
Around Gartner’s Fabio Di Capua in 10 questions
This week, Gartner analyst Fabio Di Capua (Twitter / LinkedIn) has bravely volunteered to tackle the IIAR’s legendary 10 questions, renowned worldwide for their incisiveness. Research Director Fabio is based in Munich, Germany. (more…)
[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics
By Jonathon Gordon / Directing Analyst, Expert Market Insight (LinkedIn, @Jonathon_Gordon) Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or… Read More →
Around Margaret Adam from IDC in 10 Questions
This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (madam_idc, LinkedIn, blog) with our world famous ten questions. What are your coverage areas? Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP,… Read More →
Wrap-up: IIAR Germany 2018 kick-off
A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon… Read More →
Around Andy Butler / ex. Gartner in 10 questions….
Today we ask our probing questions to the well renowned Andy Butler (LinkedIn) just retired VP Distinguished Analyst at Gartner (Alumnus), who gives us his views on the the industry in 10 questions. Enjoy.. How long have you been in the IT industry and where did you begin your career? I can claim a 45 year unbroken… Read More →
IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?
Feeling the pinch in your Gartner negotiation? You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets. Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will… Read More →
IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .
A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me. I have also met Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR). To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created… Read More →
IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled
With profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are… Read More →
[JOB POSTING] Head of Analyst Relations (AR) / BAE Systems, London or Guildford, UK
The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. (more…)
[JOB POSTING] Analyst Relations (AR) Specialist, BAE Systems / London or Guildford, UK
The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. (more…)
[JOB POST] Senior Manager, Analyst Relations / OpenText, US or EMEA
As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. (more…)
[JOB POST] Director of Analyst Relations, Enterprise Software / ABB Inc. Boulder, Colorado, US
Are you ready to work with a purpose? At ABB, you can be sure you’re helping to create a better world and deliver solutions that touch the lives of millions. With a heritage spanning more than 130 years, ABB today is writing the future of industrial digitalization. Through its innovations driving progress for utilities,… Read More →
[JOB POST] Analyst Relations Manager / London, UK
DESCRIPTION Develop and implement a global analyst relations strategy that supports overall business objectives. Build and maintain highly effective relationships with analyst houses and relevant analysts to assist sales and influence the market. Match key stakeholders with analysts to raise profile as thought leaders in their sector. Position the company as a leader across its… Read More →
[JOB POST] Analyst Relations Manager / Software Vendor, London
Job Description Develop and implement a global analyst relations strategy that supports overall business objectives. Build and maintain highly effective relationships with analyst houses and relevant analysts to assist sales and influence the market. Match key stakeholders with analysts to raise profile as thought leaders in their sector. Position the company as a leader across… Read More →
[JOB POST] Analyst Relations Manager, Enterprise Channel / Amazon Web Services, Seattle, Washington
Amazon Web Services (AWS) is seeking an experienced, self-motivated, and detail-oriented Analyst Relations (AR) Manager to support its AWS Marketplace and Service Catalog businesses. The AWS cloud computing platform is used today by millions of businesses and developers around the world, ranging from startups to Fortune 50 enterprises. Cloud computing is arguably one of the… Read More →
[JOB POSTING] Director, Public Relations & Analyst Relations / Stratasys, Greater Minneapolis-St. Paul Area, US
Position Summary: The Director, Public Relations and Analyst Relations is responsible for driving worldwide public and industrial relations programs that elevate awareness, drive demand and communicate brand promise across multiple media platforms. Reporting directly to the Chief Marketing Officer, this critical role will build, develop and lead a team of professionals, manage corporate public relations… Read More →
[JOB POST] Analyst Relations & Market Intelligence Senior Analyst / Kaspersky, MA, US
Job description The Analyst Relations & Marketing Intelligence Specialist will be responsible for driving, executing, and managing the company’s visibility, interaction and influence within a diverse analyst community. Crucial to this role will be planning activities for key vendor evaluations, events, and other elements resulting in a positive representation of the company. In this role,… Read More →
[JOB POST] Analyst Relations Manager / Appian Corporation, Reston, VA, US
Analyst Relations Manager Appian is seeking an analytical, technical and research oriented professional with great communication skills to join the marketing organization in the role of Analyst Relations Manager. This person will play a critical, cross-functional role by working with subject matter experts at many different levels of the organization: executives, product strategy, product management,… Read More →