As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate the session. This will be followed by a NelsonHall Session on Getting the Message Out in a Post-Truth World, presented by Rachael Stormonth (LinkedIn, @rstormonth), Guy Saunders (LinkedIn, @GuySaunders1), Paul Connolly (LinkedIn, @Paul_NH), John Willmott (LinkedIn, @John_NH)
One key question for analyst relations in a post-truth world is, “How much does the quality and reputation of the medium you use to get your message out really matter?” Or is it just a case of “Never mind the quality, feel the width!”
We at NelsonHall believe that for marketing to be truly effective, it must combine influence with high-quality content. Accordingly, the session with NelsonHall on April 27th will demonstrate:
- Why a sound bedrock of evidence is still important in a post-truth society
- Examples of value achieved by NelsonHall clients, including how NelsonHall can impact your company’s share price.
At the same time, it’s important for analyst firms to “drink their own champagne” and offer a leading-edge digital approach to their own service delivery. Accordingly, the session will provide introductions to NelsonHall’s buy-side reach and truly digital research product including its:
- Buyer Intelligence Group & partner channels
- Highly respected & impactful blogs
- Interactive quadrant capability (what quadrants should look like in the digital age).
Date: Thursday 27thApril 2017
Time: 1600 GMT for IIAR London Forum on Best Practice, 1700 GMT for NelsonHall session
Location: Central London
Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.
*** UPDATE ***
This IIAR webinar with Nelson Hall is now available on Huddle for members > IIAR webinar NelsonHall- Getting the Message Out in a Post-Truth World-20170427 1607-1