AND THE WINNERS ARE…
Archive | October, 2012
By: Duncan Chapple, Consultancy Director at Loudhouse
This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR.
Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst Attitude Survey, which Loudhouse Research and Lighthouse AR co-produce. Around 700 analysts have taken part in the survey and, after around 180 analysts downloaded the summary last week, I’ve also been thinking over comments from them. What I’ve seen is that there’s a real opportunity to work smarter and more strategically. Continue Reading →
On Tuesday 30th and Wednesday 31st October the IIAR will be holding a series of calls to announce the winners of this year’s IIAR Analyst of the Year and IIAR Analyst Firm of the Year 2012.
The calls will be led by IIAR Board member and APJ chapter lead – Dave Noble – who masterminded the new format for this year’s survey and has spent the last few weeks analysing the results.
Calls will be held at the following times and will focus on region-specific trends and winners:
- USA: Tues 30th Oct at West Coast – 2pm/East Coast – 5pm
- Asia-Pacific/Japan: Weds 31st Oct at Sydney – 5pm/Singapore – 2pm/ Mumbai – 11:30am
- Europe: Weds 31st Oct at London – 9am/France – 10am
All AR professionals are welcome to attend this call free of charge.
If you would like to take part please email me to reserve your place and receive dial-in details, stating which call you would like to attend.
This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently slated in the diary.
If you would like to attend please email me to receive confirmation and contact details.
This event is free to attend and will be at the Hotel Silken Diagonal Barcelona, Barcelona, Spain.
On Sunday 21st October at 6:30pm ET, Stephen England – IIAR Board member and Director, KCG – will be hosting a reception event for IIAR members and prospects at Gartner Symposium, Orlando USA. This is a great chance to hear more about the IIAR and to compare notes ahead of the busy Symposium timetable.
The event will be held at the Dolphin Hotel, Fountain Bar and is free to attend.
Please email me to register your interest and receive contact details.
On Wednesday, October 17th at 6pm PT, there will be an informal get together for AR professionals and analysts at the SeaStar Bellevue. This is a free event and all are welcome to attend.
This meeting provides a great opportunity to relax after a hard day’s work while utilising the time for some valuable networking. You can also find out more about the IIAR and what it has to offer.
The event will be hosted by IIAR west coast chapter lead and SAP AR Manager, Hannah Hyman. If you would like to attend please email me to receive confirmation and contact details.
Following on from the popular discussion held at the UK Forum in September last year, the IIAR will once again be hosting a discussion on how to link analyst relations with sales but this time focused on the Asia-Pacific / Japan (APJ) market.
The call will be held on Thursday 18th October at 4pm Sydney / 1pm Singapore & Hong Kong / 10:30am India lasting one hour to include member Q&A. Continue Reading →
It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint.
In an open and honest exchange there was recognition of earlier strategies continuing but with some new developments that are of note to AR professionals.
Role-based strategy: Amalgamating with marketing
The role-based strategy will continue, some may say unfortunately!, but this will now be expanded to focus more on the front office, e.g. marketing, sales enablement and services, and their connection to traditional IT functions. Tom acknowledged that the marketing segment has been one of the fastest growing areas of the business apportioning more than a third of global revenues and so it is an inevitable growth area for the company. This also means Forrester are hiring with the skew towards marketing and strategy analysts versus purely technology analysts. This is a continuation of the past but what seems to be new is the direction they are taking to more closely align marketing and business technology teams, which will be reflected in client interactions and research material. Forrester see their USP as connecting the front office with technology.
European growth: Work in progress Continue Reading →
By: Ludovic Leforestier
After a fascinating presentation from Neil Pollock (see his blog post here [Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously), Forrester came “en force” to give IIAR members an update on the company strategy. Tom Pohlmann (@tpohlmann, LinkedIn), Forrester’s CMSO patiently presented and answered IIAR members’ questions. My take on this is that the firm is on a journey to deliver strategic research advice up the food chain and deliver at a strategic level – they’ve started with IT managers, then moved on to CMO’s in the past and are trying to better penetrate the rest of the C-suite. Forrester disagrees with this statement. Continue Reading →