Archive | August, 2012

[Job Posting] Senior AR Manager wanted for Trend Micro – US/Canada

Trend Micro: Securing Your Journey to the Cloud

As a global leader in cloud security, Trend Micro develops Internet content security and threat management solutions that make the world safe for businesses and consumers to exchange digital information. With over 20 years of experience, we’re recognized as the market leader in server security for delivering top-ranked client, server, and cloud-based data protection solutions that stop threats faster and protect data in physical, virtualized, and cloud environments. Continue Reading →

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Gartner completes acquisition of IDEAS International

By Dave Noble, IIAR board member & APJ chapter lead

Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group).

Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester), with completion of the deal taking place in July. The deal was valued at about A20 million, and was strongly supported by the major shareholders who included company founder, John Tulloch; CEO Steven Bowhill; and board members, including former CEO, Ian Birks.

Established in 1986, IDEAS expanded into the UK and the US, increasing its presence with the acquisition of DH Brown in 2004. Primarily focused on providing comparative performance data to server and storage vendors, it broadened its focus to include end-users in more recent years, offering tools for server consolidation, data centre analysis, and server and storage comparison. Continue Reading →

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IIAR Teleconference – Measuring the Success of AR: HP Case Study

On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives.

During this session Gerry will examine the key tenets of planning and executing a comprehensive, global AR measurement program.

Outline agenda:

  • AR Measurement:  What Metrics Really Matter?
  • Key Elements to Successfully Rolling Out an AR Measurement Program
  • Presenting Key Results for Best Effect:  A Data-Driven Approach
  • How to Use Measurement to Inform Executives & Justify AR Investment Continue Reading →
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IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you!

We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running successful analyst events. Whether you’ve run events in the past or are embarking on one for the first time, this call will be invaluable, discussing top tips from AR pros in the field as well as market leading analysts from Gartner and Forrester. This is a really great opportunity to glean some insights that will make you an AR champion and have your executives raving. Continue Reading →

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IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

By: Dave Noble, IIAR Board Member & APJ Chapter Lead

Forrester VP Dane Anderson (left) and senior analyst Tim Sheedy at last week’s APJ Forum

Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space.

Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president & AP region manager, Dane Anderson, said that based on Q2 sales technology vendors now represented less than 50 per cent of the firm’s revenues in the region and that end-users would continue to be a major focus.

“We want to aggressively build out our end-user business… we can serve our vendor clients better by understanding their (end-user) clients more completely,” he said. Continue Reading →

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