IIAR Teleconference: Linking your AR outreach with sales

On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts  on linking AR with sales. During this session, we’ll be discussing:

  • Why linking AR with sales is key to AR’s success
  • Educating the sales force on analyst influence and the role of AR
  • Customer references – improving their quality and quantity and how working with analysts can multiply their value
  • Is there a place for sales in AR metrics?

Panelists:

  • Fionnula Fitzsimons, Associate Director and Head of AR – Bite Communications
  • Rob Petrucelli, Senior Manager, Global Director, Technology AR – Accenture
  • Stephen England, President & Partner – KCG / IIAR Board member
  • Moderator: Hannah Kirkman, AR Consultant – Richmond Green

This call is open to all IIAR members.

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