The recent IIAR Bangalore Forum, hosted by Aarti Patil (WNS / IIAR India Chapter Lead) proved a huge success and the perfect networking opportunity for AR professionals in India. Discussion focused on key highlights of the changing landscape of the Indian analyst relations (AR) community. This encompassed the evolving approach needed, maturing expectations and tools and practices put to address the needs of the influencer community. While pinning your mark on a relevant industry research report still comes top on the agenda item of any analyst relations professional, supporting the sales organization is fast becoming the next top item on the agenda list.
Other discussions included; technology market overview for India and the value of social media to AR in India.
The IIAR would like to thank our Guest Speaker of the day Ms. Sudha Kumar, CEO – Prayag Consulting who provided an overview on the “India Market” and shared perspectives on ”Expectations from the Indian analyst relations community”. Also thank our kind host of the day – Infosys.