I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London.
It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences.
Fionnula Fitzsimons gave an absolutely excellent presentation on AR and sales. It was interesting, insightful and practical. Anyone in AR who needs to get their sales teams on board and demonstrate the value that AR can add to the sales cycle should make sure they get a copy of her presentation (downloadable by IIAR members from Huddle).
And then, we had an excellent panel debate on how analysts use social media with Richard Edwards (Ovum), Dale Vile (Freeform Dynamics) and Dean Bubley (Disruptive Analysis). Robert De Souza of IPsoft chaired a lively discussion. Continue Reading →