I was delighted to host the IIAR> (Institute of Industry Analyst Relations) Analyst Relations forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula […]
[Guest Post] IIAR> UK AR Forum: Sales and Social Media Debated Read More »
For those of you who have not yet voted for this year’s IIAR Analyst of the Year please do so and fast! The survey will be closed on Friday 30th September so there’s only two days now left to vote. We’ve had a phenomenal response to our survey so far but every vote counts so please
Final reminder: IIAR Analyst of the Year survey closes 30th Sept Read More »
We are pleased to announce the next IIAR> USA Virtual Analyst Relations Forum will be held with analyst firm, TBR, on Wednesday, 26th October at 11:30 am ET / 8:30 am PT / 4:30 pm GMT for 45 minutes. The presenter of this call will be TBR President and Founder, Jon Lindy.
IIAR> USA Virtual AR Forum: Overview and update from TBR Read More »
We’re really busy with some great events on topics you have asked us to cover. If you’ve not yet had the opportunity to take a look at what’s coming up, in the next week alone, here’s a quick recap: Thursday 22nd September, 11am ET / 8am PT IIAR USA Virtual Forum with Jeff Golterman, Gartner
IIAR> Snapshot of late September events Read More »
£Excellent + bonus + benefits. Reporting to the Head of Broadband & TV Research. Fantastic West End location, international travel. An exciting opportunity has arisen for a Senior Analyst to join the Broadband & TV team of Informa Telecoms & Media’s Industry Research division. The team is already one of the division’s fastest-growing, and is
[Job Posting] Senior Analyst post at Informa, Broadband & TV – UK Read More »
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at
What’s happening at Yankee Group? Read More »
The IIAR> will be holding is first Virtual Analyst Relations Forum in Asia/Pacific with a guest panel to discuss: What’s the value of social media to Asia/Pacific AR professionals? Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester Mandi Bateson – Director, Digital, Hill & Knowlton Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator)
IIAR> Asia/Pacific Virtual Forum: Value of Social Media to APJ AR Read More »
Analyst Relations (AR) is a highly specialized marketing discipline whose purpose is to facilitate a two-way information exchange between vendors and industry analysts, such as Gartner, Forrester and AMR. Outbound communications from the firm to the analysts are designed to gain mind share and favorably position the firm’s services against competitors. By influencing analyst opinions of these
[Job Posting] Deloitte Seeks AR Manager – Boston, USA Read More »
The IIAR> USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas. In particular Jeff is
IIAR> USA Virtual Forum with Jeff Golterman, Gartner Read More »
I have to start this post with a confession. I’ve been on the IIAR Board for nearly 10 months and only recently got around to taking the IIAR Certified Professional exam. Shame on me. But like a lot of other IIAR members I suspect, I was put off by misconceptions about the test. So having gone through
How I took the IIAR certification test…and lived to tell the tale Read More »
The 2011 survey to find the IIAR Analyst of the Year is now open. Our search for the industry’s top-rated analyst and analyst firm has begun. This year, to reflect the changing analyst landscape, we have introduced a new category – ‘Best New Analyst Firm’. This is for a firm that has been set up
IIAR ANALYST OF THE YEAR – Voting open! Read More »
I’m often asked why vendors should invest into analyst relations (AR) when there’s already a fully-fledged media relations (PR) team? To many analysts and AR pros, this may sound like an odd question, after all would you ask an electrician to install your plumbing? However, I’ve observed many times in large corporations a trend for
Why do you need AR when you have PR? Read More »
SAS is the largest privately held software company in the world. We have grown revenue every year since our foundation – $2.4B in 2010. For every $100 our customers give us today, we invest $23 in R&D to protect their competitive edge in the future – about twice the industry average. SAS features in The
[Job Posting] Influencer Relations Manager: 12mth contract – Bucks, UK Read More »
We tweeted earlier this week about some changes afoot at the Horses (formally known as HfS Research) and Phil came back galloping with some comments, which we’re only too happy to relay below. This answers a few questions indeed. I’ll write up something later.
From the horse’s mouth Read More »
