[Guest Post] IIAR UK Forum – Sales and Social Media Debated

Posted on Friday 30th September 2011 by hlaceygutsell

I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula Fitzsimons gave [...]

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Final reminder: IIAR Analyst of the Year survey closes 30th Sept

Posted on Wednesday 28th September 2011 by hlaceygutsell

For those of you who have not yet voted for this year’s IIAR Analyst of the Year please do so and fast! The survey will be closed on Friday 30th September so there’s only two days now left to vote. We’ve had a phenomenal response to our survey so far but every vote counts so please [...]

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IIAR USA Virtual Forum: Overview and update from TBR

Posted on Friday 23rd September 2011 by hlaceygutsell

We are pleased to announce the next IIAR USA Virtual Forum will be held with analyst firm, TBR, on Wednesday, 26th October at 11:30 am ET / 8:30 am PT / 4:30 pm GMT for 45 minutes. The presenter of this call will be TBR President and Founder, Jon Lindy. 

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IIAR Snapshot of late September events

Posted on Wednesday 21st September 2011 by hlaceygutsell

We’re really busy with some great events on topics you have asked us to cover. If you’ve not yet had the opportunity to take a look at what’s coming up, in the next week alone, here’s a quick recap: Thursday 22nd September, 11am ET / 8am PT  IIAR USA Virtual Forum with Jeff Golterman, Gartner [...]

Filed under: AR, IIAR, IIAR Analyst Of The Year, IIAR Discussion Group, IIAR Forum | Tagged: , , , , | Leave a Comment »

[Job Posting] Senior Analyst post at Informa, Broadband & TV – UK

Posted on Wednesday 21st September 2011 by hlaceygutsell

£Excellent + bonus + benefits. Reporting to the Head of Broadband & TV Research. Fantastic West End location, international travel. An exciting opportunity has arisen for a Senior Analyst to join the Broadband & TV team of Informa Telecoms & Media’s Industry Research division. The team is already one of the division’s fastest-growing, and is [...]

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What’s happening at Yankee Group?

Posted on Monday 19th September 2011 by Duncan Chapple

Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at [...]

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IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

Posted on Friday 16th September 2011 by hlaceygutsell

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss: What’s the value of social media to Asia/Pacific AR professionals? Steven Noble - Senior Analyst (eBusiness & Channel Strategy), Forrester Mandi Bateson - Director, Digital, Hill & Knowlton Dave Noble - Asia/Pacific Chapter Lead, IIAR (moderator)

Filed under: AR Agencies, Forrester, IIAR, IIAR Discussion Group, IIAR Forum, IT Analysis Firms | Tagged: , , , , , , | 1 Comment »

[Job Posting] Deloitte Seeks AR Manager – Boston, USA

Posted on Thursday 15th September 2011 by hlaceygutsell

Analyst Relations (AR) is a highly specialized marketing discipline whose purpose is to facilitate a two-way information exchange between vendors and industry analysts, such as Gartner, Forrester and AMR.  Outbound communications from the firm to the analysts are designed to gain mind share and favorably position the firm’s services against competitors.  By influencing analyst opinions of these [...]

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IIAR USA Virtual Forum with Jeff Golterman, Gartner

Posted on Wednesday 14th September 2011 by hlaceygutsell

The IIAR USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas.   In particular Jeff is [...]

Filed under: AR, Gartner, IIAR, IIAR Discussion Group, IIAR Forum, IT Analysis Firms | Tagged: , , , , , | 1 Comment »

How I took the IIAR certification test…and lived to tell the tale

Posted on Monday 12th September 2011 by hkirkman

I have to start this post with a confession. I’ve been on the IIAR Board for nearly 10 months and only recently got around to taking the IIAR Certified Professional exam. Shame on me. But like a lot of other IIAR members I suspect, I was put  off by misconceptions about the test. So having gone through [...]

Filed under: AR, IIAR, IIAR Certification | Tagged: , , | 3 Comments »

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