[Guest Post] IIAR UK Forum – Sales and Social Media Debated

Contributor: David Rossiter, Head of Sunesis Analyst Relations and Director, Harvard PR

I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London.

It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences.

Fionnula Fitzsimons gave an absolutely excellent presentation on AR and sales. It was interesting, insightful and practical. Anyone in AR who needs to get their sales teams on board and demonstrate the value that AR can add to the sales cycle should make sure they get a copy of her presentation (downloadable by IIAR members from Huddle).

And then, we had an excellent panel debate on how analysts use social media with Richard Edwards (Ovum), Dale Vile (Freeform Dynamics) and Dean Bubley (Disruptive Analysis). Robert De Souza of IPsoft chaired a lively discussion. Continue reading

Final reminder: IIAR Analyst of the Year survey closes 30th Sept

For those of you who have not yet voted for this year’s IIAR Analyst of the Year please do so and fast!

The survey will be closed on Friday 30th September so there’s only two days now left to vote. We’ve had a phenomenal response to our survey so far but every vote counts so please make sure yours is one of them.

Thank you for your time and a big thank you to those of you who have already voted – we will be announcing the results in October.

TAKE THE SURVEY

IIAR USA Virtual Forum: Overview and update from TBR

We are pleased to announce the next IIAR USA Virtual Forum will be held with analyst firm, TBR, on Wednesday, 26th October at 11:30 am ET / 8:30 am PT / 4:30 pm GMT for 45 minutes.

The presenter of this call will be TBR President and Founder, Jon LindyContinue reading

IIAR Snapshot of late September events

We’re really busy with some great events on topics you have asked us to cover. If you’ve not yet had the opportunity to take a look at what’s coming up, in the next week alone, here’s a quick recap:

Thursday 22nd September, 11am ET / 8am PT

 IIAR USA Virtual Forum with Jeff Golterman, Gartner

 Thursday 29th September, 3:45-6:30pm BST

IIAR UK Forum with a panel on social media and case study ‘AR on sale!’

Friday 30th September

IIAR Analyst of the Year

Survey closes. Every vote count so make sure your top analyst gets the recognition they deserve

If you would like to take part in either of the two events please let me know via email – these events are reserved for IIAR members only.

[Job Posting] Senior Analyst post at Informa, Broadband & TV – UK

£Excellent + bonus + benefits. Reporting to the Head of Broadband & TV Research. Fantastic West End location, international travel.

An exciting opportunity has arisen for a Senior Analyst to join the Broadband & TV team of Informa Telecoms & Media’s Industry Research division. The team is already one of the division’s fastest-growing, and is poised for further expansion and development. Continue reading

What’s happening at Yankee Group?

Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at anytime). Continue reading

IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss:
What’s the value of social media to Asia/Pacific AR professionals?
  • Steven Noble - Senior Analyst (eBusiness & Channel Strategy), Forrester
  • Mandi Bateson - Director, Digital, Hill & Knowlton
  • Dave Noble - Asia/Pacific Chapter Lead, IIAR (moderator) Continue reading

[Job Posting] Deloitte Seeks AR Manager – Boston, USA

Analyst Relations (AR) is a highly specialized marketing discipline whose purpose is to facilitate a two-way information exchange between vendors and industry analysts, such as Gartner, Forrester and AMR.  Outbound communications from the firm to the analysts are designed to gain mind share and favorably position the firm’s services against competitors.  By influencing analyst opinions of these services, DTT will have an advantage in securing leads and referrals from analysts and in rating favorably in analyst reports.  Inbound communications to the firm from analysts serve as a conduit for information about competitors, market trends, new technologies and market opinions on DTT.  Analyst communications also can serve as a source of advice in shaping and directing marketing messages or firm strategies.

Continue reading

IIAR USA Virtual Forum with Jeff Golterman, Gartner

The IIAR USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas.   In particular Jeff is looking for ideas on how to make the AR process more efficient in terms of working with Gartner.  We have arranged for a time so that European IIAR members can also participate.

Agenda:

10 mins – Update from Gartner: Recent/pending changes at Gartner impacting AR

35 mins – Feedback for Gartner:  Ideas, questions, discussion focused on what changes at Gartner would help facilitate AR processess

If you would like to participate please email me to reserve your place. This call is only open to members of the IIAR.

 

How I took the IIAR certification test…and lived to tell the tale

I have to start this post with a confession. I’ve been on the IIAR Board for nearly 10 months and only recently got around to taking the IIAR Certified Professional exam. Shame on me. But like a lot of other IIAR members I suspect, I was put  off by misconceptions about the test. So having gone through the process and come out the other side relatively unscathed and with a shiny new certificate to put on my wall, I thought it might be helpful to share my experiences and hopefully dispel some of the myths. And if I can encourage more members to take the certification test, even better. Continue reading

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