This individual will oversee the development and implementation of Broadcom’s first cross company Industry Analyst Relations Program. This person will manage Broadcom’s relationship and engagement strategy with all major firms and serve as the Company’s key point of contact, communication and coordination on a global basis. This role will also lead the organization and management of market research and industry analyst consulting services including the procurement process. Because this is a new function, this person will be responsible for establishing priorities, program goals and strategic alignment with each business unit while also serving as an evangelist and educator across the marketing and sales organizations. This role reports to the VP of Global Communication & Corporate Marketing. (more…)
Last week the IIAR hosted a discussion group in which members directly tackled issues relating to the industry affecting both analysts and analyst relations professionals.
Led by Ed Gyurko, IIAR Board member, the conversation addressed how AR professionals can better communicate with analysts and get stronger internal buy-in. Duncan Chapple, MD (Lighthouse AR) told members, “Most analysts now receive far less information from vendors and as a result are much less likely to recommend vendors than they were a year or two ago. That slows down the sale cycle.” (more…)
Filed under: AR, AR Best practices, Horses for Sources, IIAR, IIAR Discussion Group, IT Analysis Firms | Tagged: AR, AR Best practices, Horses for Sources, IIAR, IIAR Discussion Group, IT analysis firms | Leave a Comment »
The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root cause of analysts’ lowering confidence. These are my four suggestions. (more…)
The IIAR and Symantec are pleased to host a virtual lunch (noon Pacific, but all are welcome of course) with Mike Harris, GVP at Gartner who oversees the Global Technology & Service Provider research group. Prep yourself by reading Mike’s recent interview from the Gartner’s June AR Community newsletter. Mike will provide an overview of the purpose and structure of his team, and then will open up the floor for Q&A.
Mike will provide an overview of the purpose and structure of his team, and then will open up the floor for Q&A.
Please register at Evite if you plan on attending. If you have any questions email Evan Quinn at email@example.com.
Jennifer Belissent, PhD. is a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog and on twitter.
1. What are your coverage areas?
As I like to say, I am not a technologist; I study context. My coverage area is the context in which technology is purchased and used. As my bio reads “My research focuses on technology adoption and deployment patterns in emerging markets and in the public sector with a strong emphasis on “smart cities” and new business models to enable them.” Forrester serves 19 roles across business, marketing and strategy and technology industry professionals, and so I serve the Vendor Strategy role in tech industry companies. To help them do their job as successfully as possible, I look at what governments and businesses in Europe as well as globally are buying and why, who is doing the buying and from whom, and what the business terms are that enable the purchase. The “story” fascinates me. (more…)
Last night IIAR members and analysts from across Europe came together at a networking event hosted in London. It proved incredibly popular with over 70 attendees from across 19 different analyst firms and 25 technology firms or AR agencies. The event was sponsored by AxiCom and we would like to extend a huge ‘thank you’ to them for their generosity. If anyone would like to know more about the AR team at AxiCom and their clients please email me and I can put you in touch. (more…)
An argument in favour of multi-disciplinary analysts
By: Saverio Romeo, Frost
The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice communications was the only service available. Then the launch of SMS brought enormous success to the mobile industry. But it also spread the fever for a “killer application”: When the success of SMS started to diminish and voice and messaging began to be transformed into commodities, the industry made parabolic journeys in order to find the next “killer application”. But the new Holy Grail was far from arriving. (more…)
The IIAR will be hosting a summer party on Thursday 14th July, 5pm onwards in central London.
While the weather is nice (kind of!) and before event season kicks in, we thought what better way to spend an evening, than chatting with industry peers over a cold drink. It’s a chance to catch up with friends, make new acquaintances, and put a face to the name for those you may have spoken with but not yet met in person.
We’ve got a great list of attendees both from the analyst community and fellow IIAR members. It’s set to be a fantastic evening for networking and is very kindly being sponsored by AxiCom.
If you would like to attend but haven’t yet registered, please email me asap.
We hope to see you there!
Today we hear more from Forrester’s Vice President and Principal Analyst - Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter.
- What are your coverage areas?
I research and advise a specific role, the technology marketing professional. I help them to be successful in their marketing processes, organization and automation by relating best practices.
- What are your opinions of the IT Analysis Marketplace and where do you see it going?
It is changing dramatically. Analysts are still influencers but that aspect of their game is receding. They are taking on new functions and delivering insights to new audiences and in new ways. (more…)