This individual will oversee the development and implementation of Broadcom’s first cross company Industry Analyst Relations Program. This person will manage Broadcom’s relationship and engagement strategy with all major firms and serve as the Company’s key point of contact, communication and coordination on a global basis. This role will also lead the organization and management of market research and [...]
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Last week the IIAR hosted a discussion group in which members directly tackled issues relating to the industry affecting both analysts and analyst relations professionals. Led by Ed Gyurko, IIAR Board member, the conversation addressed how AR professionals can better communicate with analysts and get stronger internal buy-in. Duncan Chapple, MD (Lighthouse AR) told members, [...]
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The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root cause of analysts’ lowering confidence. These are my four suggestions.
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The IIAR and Symantec are pleased to host a virtual lunch (noon Pacific, but all are welcome of course) with Mike Harris, GVP at Gartner who oversees the Global Technology & Service Provider research group.
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Jennifer Belissent, PhD. is a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog [...]
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Last night IIAR members and analysts from across Europe came together at a networking event hosted in London. It proved incredibly popular with over 70 attendees from across 19 different analyst firms and 25 technology firms or AR agencies. The event was sponsored by AxiCom and we would like to extend a huge ‘thank you’ to [...]
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A New Approach to Market Analysis for the Evolving Mobile Communications Industry An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice [...]
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The IIAR will be hosting a summer party on Thursday 14th July, 5pm onwards in central London. While the weather is nice (kind of!) and before event season kicks in, we thought what better way to spend an evening, than chatting with industry peers over a cold drink. It’s a chance to catch up with [...]
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Today we hear more from Forrester’s Vice President and Principal Analyst - Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter. What are your [...]
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