A 12- 18 month contract opportunity has arisen in Sunnyvale, CA with the possibility of hire. This member of the Analyst Relations team will be responsible for the program’s success with one of our market segments. Continue Reading →
Archive | April, 2011
The IIAR will also be hosting a teleconference for members to discuss the issues raised on May 3rd at 4 pm BST/11 am EDT.
So what does AR do then…?
Without wishing to sound trite, the answer to this question is dependent on a number of factors such as:
- Size of company
- Size of team
- Experience/expertise of staff
- How “AR-friendly” the organisation is
AR can cover any of the following:
- Proactive outbound communications to support PR, marketing and sales
- Inbound communications to support product or business strategy development
- Reactive communication to support research questions and consulting requests from the analysts
RightNow is looking for an Analyst Relations Specialist to join their Influencer Relations team. Reporting to the Director of Analyst Relations, the AR Specialist is responsible for proactively maintaining positive relationships with specific industry analysts (for example, certain Gartner and Forrester analysts, Ovum, Constellation and Altimeter), and other influencers as required to drive awareness of and advocacy for RightNow and our solutions, company and people. This person works closely with executives and subject matter experts across the company, including the Marketing and Product Management teams and Sales. This is a great opportunity to help build and evolve the analyst relations program at an innovative, profitable and growing company. Continue Reading →
We got an email from Carter Lusher (@carterlusher) during the bank holiday week-end announcing what could be a solution to the scheduling pains all AR pros are dealing with.
Quite simply, all analysts will be on the deck on a day (the 18th May 2011), at their London offices and available for briefings. So if you book early, you can brief a ton of Ovumites, probably why Carter calls this Massively Parallel Briefing a “Brief-A-Thon”. Continue Reading →
Reporting to the Director of Industry Analyst Relations, the Industry Analyst Relations Specialist is responsible for facilitating regular contact with analyst community and handling all logistics associated with that contact, supporting the collection of information for analyst requests, manage contract deliverables, databases, AR internal site, and maintain budget information/obligations. Continue Reading →
What do you need to do to reach the top level in AR? Is it vital to work in the US? And what’s the future for the role of analyst relations? In a series of guest posts, Marc Duke (blog, @marcduke) will be looking at the issues surrounding AR careers and at how things may evolve in the coming years.
It’s a topic that’s important to all of us who work in AR and we welcome your thoughts and comments. The IIAR will also be hosting a teleconference for members to discuss the issues raised on May 3rd at 4 pm BST/11 am EDT.
I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began. As the AR profession has matured, the question of where AR as a career is going is a serious one that merits consideration.
As part of the research for this piece, I spoke to several IIAR members to get a picture of their experience and thoughts on how their AR careers are likely to develop. I’ll try to summarise their perspectives and mine, with the hope of stimulating further debate on a topic which is as current as any other issue in the AR community.
BARC (no Twitter handle?) is a German IT analysis firm founded in 1994 and focusing mostly on ECM and BI. Le CXP (@cxpoeilexpert or @cxplace) dates back from 1973 and was formed originally as an end-user consortium aiming at evaluating something new at the time, packaged software.
Both focus on the end-user and will have something like 30 analysts and consultants overall, focussing only on software and selling mostly to end-users. Le CXP is also in partnership with Penteo (@PenteoAnalyst) in Spain.
Those three players, are some kind of exception for having built strong and resilient local IT Analysis firms. There are many other EMEA players, some such as Ovum are more global in nature, other like PAC are vendor-facing or are more about consulting (e.g. Experton). And many more in the UK.
Key takeaway for AR pros:
- All those firms do answer a need for local knowledge in local langage
- For a reason, they can’t be easily dismissed, most of them for instance have a high SOV in their local market
- Some also have a prescriber role with end-users, typically below the radar of larger US firms
- Others have an expertise in the ecosystem and channels
- AR professionals should incorporate local influencers into their plans, even if they can appear as a low priority from 5,000 miles away
- Sometimes, they’re best “handled” through a GloCal model (members should read the IIAR Best Practice Papers on International AR > link 1, link 2)
A Glimpse into Peer Connect
Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through similar buying and implementation processes. The historical blockades to peer-to-peer exchange, however, have been (a) finding qualified peers and (b) providing a safe harbor for peers that prefer to remain anonymous in order
to participate. Continue Reading →
The first AR Community Call will be on Thursday 19th May 2011 at 0900 PDT / 1200 EDT / 1700 BST / 1800 CEST. Continue Reading →
After a year’s service Jane Courtenay is stepping down from the role to enjoy retirement. With a background in both the analyst and analyst relations communities Henrietta is ideally suited for the role. She brings with her seven years’ experience focused on the technology market. IIAR. Continue Reading →
Gartner presented their strategy and positioning update at the IIAR London Forum on Thursday 24th March.
Jeff Golterman / GVP, High-Tech &Telecom Programs shared new insights into their new research themes and how their analysts work. It revealed that it is increasing analyst coverage in emerging markets for example in Asia, and expanding its focus on IT roles of the CIO and IT professionals. Continue Reading →
After Gartner snapped Burton and AMR, we were expecting Forrester to retaliate or maybe IDG (IDC’s parent company) to expand in the end-user advisory space (RAS) to complement their quantitative offerings, but not THAT ONE.
After some rumours on the Ovum side, we’ve done a few checks and got a confirmation of the following: Informa has made an offer for Forrester! Continue Reading →