A 12- 18 month contract opportunity has arisen in Sunnyvale, CA with the possibility of hire. This member of the Analyst Relations team will be responsible for the program’s success with one of our market segments. (more…)
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8In the second of his series of guest posts on AR careers, Marc Duke (blog, @marcduke) looks at the skills required to succeed in AR and how to keep them in good shape.
The IIAR will also be hosting a teleconference for members to discuss the issues raised on May 3rd at 4 pm BST/11 am EDT.
So what does AR do then…?
Without wishing to sound trite, the answer to this question is dependent on a number of factors such as:
AR can cover any of the following:
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RightNow is looking for an Analyst Relations Specialist to join their Influencer Relations team. Reporting to the Director of Analyst Relations, the AR Specialist is responsible for proactively maintaining positive relationships with specific industry analysts (for example, certain Gartner and Forrester analysts, Ovum, Constellation and Altimeter), and other influencers as required to drive awareness of and advocacy for RightNow and our solutions, company and people. This person works closely with executives and subject matter experts across the company, including the Marketing and Product Management teams and Sales. This is a great opportunity to help build and evolve the analyst relations program at an innovative, profitable and growing company. (more…)
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We got an email from Carter Lusher (@carterlusher) during the bank holiday week-end announcing what could be a solution to the scheduling pains all AR pros are dealing with.
Quite simply, all analysts will be on the deck on a day (the 18th May 2011), at their London offices and available for briefings. So if you book early, you can brief a ton of Ovumites, probably why Carter calls this Massively Parallel Briefing a “Brief-A-Thon”. (more…)
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Reporting to the Director of Industry Analyst Relations, the Industry Analyst Relations Specialist is responsible for facilitating regular contact with analyst community and handling all logistics associated with that contact, supporting the collection of information for analyst requests, manage contract deliverables, databases, AR internal site, and maintain budget information/obligations. (more…)
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What do you need to do to reach the top level in AR? Is it vital to work in the US? And what’s the future for the role of analyst relations? In a series of guest posts, Marc Duke (blog, @marcduke) will be looking at the issues surrounding AR careers and at how things may evolve in the coming years.
It’s a topic that’s important to all of us who work in AR and we welcome your thoughts and comments. The IIAR will also be hosting a teleconference for members to discuss the issues raised on May 3rd at 4 pm BST/11 am EDT.
I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began. As the AR profession has matured, the question of where AR as a career is going is a serious one that merits consideration.
As part of the research for this piece, I spoke to several IIAR members to get a picture of their experience and thoughts on how their AR careers are likely to develop. I’ll try to summarise their perspectives and mine, with the hope of stimulating further debate on a topic which is as current as any other issue in the AR community.
Filed under: AR, AR debates, IIAR | Tagged: AR, AR debates, IIAR | 4 Comments »
+ 
BARC and Le CXP announced last week they were merging.
BARC (no Twitter handle?) is a German IT analysis firm founded in 1994 and focusing mostly on ECM and BI. Le CXP (@cxpoeilexpert or @cxplace) dates back from 1973 and was formed originally as an end-user consortium aiming at evaluating something new at the time, packaged software.
Both focus on the end-user and will have something like 30 analysts and consultants overall, focussing only on software and selling mostly to end-users. Le CXP is also in partnership with Penteo (@PenteoAnalyst) in Spain.
Those three players, are some kind of exception for having built strong and resilient local IT Analysis firms. There are many other EMEA players, some such as Ovum are more global in nature, other like PAC are vendor-facing or are more about consulting (e.g. Experton). And many more in the UK.
Key takeaway for AR pros:
Filed under: BARC, CXP, Experton, IT Analysis Firms, Ovum | Tagged: BARC, CXP, Experton, IIAR, IT Analysis Firm, Ovum | 1 Comment »
A Glimpse into Peer Connect
Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyer
s and practitioners most trust the insights of other IT buyers and practitioners who have been through similar buying and implementation processes. The historical blockades to peer-to-peer exchange, however, have been (a) finding qualified peers and (b) providing a safe harbor for peers that prefer to remain anonymous in order
to participate. (more…)
Filed under: AR, AR debates, Focus, Forrester, Gartner, IDC, IIAR, IT Analysis Firms, Wikibon | Tagged: AR, Focus, Forrester, Gartner, IDC, IIAR, Wikibon | 1 Comment »
Following the successful IIAR Forums with Ovum, the firm has decided to hold regular calls for the AR community.
The first AR Community Call will be on Thursday 19th May 2011 at 0900 PDT / 1200 EDT / 1700 BST / 1800 CEST. (more…)
Filed under: AR, IT Analysis Firms, Ovum | Tagged: AR, IIAR, IT analysis firms, Ovum | 6 Comments »
The IIAR (@iiar) is pleased to announce the appointment of Henrietta Lacey-Gutsell as the new IIAR Secretary.
After a year’s service Jane Courtenay is stepping down from the role to enjoy retirement. With a background in both the analyst and analyst relations communities Henrietta is ideally suited for the role. She brings with her seven years’ experience focused on the technology market. IIAR. (more…)
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