Posted on Thursday 31st March 2011 by EQ
In my last post and in response to a friend’s question about how to size an AR team, I offered some criteria for consideration. This time let’s turn the equation around and discuss worst practices that often lead to wrong-sizing and related performance issues with AR. Here they are in no particular order.
1. Early Stage Vendor Leans on Agency PR to do AR
The analyst relationships required to establish interest in an early stage vendor among the sometimes cynical lot of industry analysts requires trust – where the AR person obtains the proverbial “seat at the table” with the analysts. PR agencies often over-depend on social media, hard pitches, or analysts who only play to the media. The by-product is the start-up flies under the radar of the analysts with sway with real customers or potential partners. Emerging vendors are better off with a part-time AR contractor, or letting a product manager or product marketing handle the AR work; it more important to be real than over-hyped during the early stages.
Filed under: AR, AR Best practices | Tagged: AR, AR Best practices | 7 Comments »
Posted on Monday 28th March 2011 by EQ
Note: This was cross-posted from IIAR board member Evan Quinn’s blog: link.
An AR friend of mine recently asked if there was a formula or guideline for right-sizing AR teams. Unfortunately, there is no simple formula to the staffing question, but off the top of my head there are five factors that contribute to determining a reasonable headcount model for right-sizing an AR team, whether full-time employee or 3rd party agency or contractors. Continue reading
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Posted on Friday 25th March 2011 by EQ
Part-time AR contract role in the San Francisco/Silicon Valley area.
Looking for 3-5 years experience as an analyst relations specialist, preferably with knowledge of analysts and markets in the BPO/FAO, Business Analytics and/or CRM/Retail space.
The role includes core AR functions such as analyst identification and qualification, briefing facilitation and research filtering.
Please contact Beth Trier at beth a.t triercompany dotcom
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Posted on Thursday 24th March 2011 by EQ
At IDC Directions on March 9th in Boston and on March 15th in San Jose, approximately 80 AR professionals attended the IDC-IIAR luncheon program – in fact the San Jose program was packed and IDC had to turn away walk-ins due to a lack of seats. The program at both venues included speeches by Crawford Del Prete / Executive Vice President of IDC’s worldwide research (bio, @craw), Barbara French / Senior Director of Analyst Relations, Juniper Networks (blog, @bfr3nch) and founder of Tekrati (now discontinued due to Barbara’s role at Juniper) and USA chapter heads from the IIAR. Continue reading
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Posted on Wednesday 23rd March 2011 by jcourten
The IIAR is delighted to host an IIAR Webinar with Frost & Sullivan and speakers John Lake / Strategic Account Manager, and Adrian Drozd / Research Manager / Principal Analyst, Telecoms. The call is scheduled for Friday 8th April at 13:00 BST. Marc Duke ( blog, @marcduke, LinkedIn) will introduce the speakers, who will discuss the following topics:
- Introduction to Frost & Sullivan
- Research Services overview
- Consulting Service overview
- Research coverage and production – ICT
- Mega trends 2011
For those unfamiliar with the IIAR’s teleconferences, the format of the discussion will have the featured speakers sharing their insights followed by a Q&A.
To sign up for the webinar, IIAR members should please email jcourtenay (at)analystrelations (dot) org.
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Posted on Tuesday 22nd March 2011 by jcourten
Analyst, Enterprise Mobility – Newton, MA, USA
In order to extend our research leadership in enterprise mobility, Strategy Analytics, is offering an outstanding career opportunity for a disciplined and results-driven team member to join our Wireless Enterprise Strategies (WES) team. A strong desire for success, visibility in a highly dynamic industry, and a background within the wireless telecommunications, enterprise IT and/or market research sectors are essential for this role. Continue reading
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Posted on Monday 21st March 2011 by Ludovic Leforestier
Today’s star analyst in our reasonably Barry Wilderman (blog),ex-META Group and Lawson, now running an independent firm, Wilderman Associates.
- What are your coverage areas?
I am interested in how customers derive value from enterprise applications: breaks down into package selection, managing consulting teams, post implementation success, cost management, support. Customers have a hard time demanding a value-centered project, which then leads to a strong ROI. Also cover business intelligence as a sub-specialty.
- What are your opinions of the IT Analysis Marketplace and where do you see it going?
I think it remains uneven. You can only form strong, useful opinions by getting background from the vendor, and then testing your assumptions with customers’ experiences. Continue reading
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