IDC-IIAR Luncheons at IDC Directions: March 9th Boston, March 15th San Jose

Presentations by Crawford Del Prete, Barbara French and the IIAR

Going to IDC Directions in Boston or San Jose in March, or thinking about it? You are invited to attend a special luncheon co-hosted by the IIAR at IDC’s U.S. Directions for analyst relations professionals. Besides networking with fellow AR people, there will be presentations by IDC EVP Crawford DelPrete and Barbara French, founder of Tekrati and Sway (see www.barbarafrench.net). Continue reading

March IIAR London Forum Features Gartner

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts, Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit.

Members should RSVP to Jane Courtenay, jcourtenay(at)analystsrelations(dot) org.

[IIAR event] AR Cafe with Efrem Mallach

Efrem Mallach, PhD will be in London for an IIAR Café at the occasion of the launch of his new boook.

Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs, is the first, probably the most complete “AR Bible” and was sold in small volume in hardback format. Until now.

We’re glad to announce the third edition, published by the IIAR as a more affordable paperback. Win Them Over is a practical book detailing how to craft an AR strategy and provides actionable AR plans templates and tools.
The author, Efrem Mallach will be in London at the end of the month to discuss the book and more.  He will host an IIAR AR Café at 1700 GMT in a SoHo location. Please RSVP to jacourtenay (at) analystrelations (dot) org or  if you would like to attend (Link for members).

[GUEST POST] Trends: Influencers Aspire For Market Maker Status

(This post is cross-posted on the SoftwareInsider blog.)

Eight Major Influencer Types Exist Today

Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models.  In the past, eight influencer types followed five distinct traits (see Figure 1):

  1. Fame. Awareness, notoriety, perceived market status.
  2. Fortune. Billing rates, wealth, earnings.
  3. Market impact. Buy-side decisions making, sell-side product direction.
  4. Personal impact. Individual decisions, behaviour changes.
  5. Initial business model. Revenue drivers, monetization strategy.

Figure 1. Five Traits Of The Major Influencer Types

Continue reading

Smart move: PAC buys Berlecon

Today Pierre Audoin Consultants (PAC, @pac_consultants) bought Berlin-based analyst and consulting firm Berlecon Research (@nicoledufft). It’s a excellent choice for PAC, and a very natural partner for Berlecon because of the two well-established firms’ long period of cooperation and their similar continental cultures and the consulting-heavy business model which is essential to success in the German market. Continue reading

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