Posted on Monday 31st January 2011 by Duncan Chapple
The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been hard to get clear data until this month when the IIAR published its first AR salaries survey.
Online job sites like Simply Hired, which are often used for more junior AR roles, says that its AR vacancies have an average salary of $67,000; around 30% more than public relations. However, even those impressive figures conceal the value that large companies place on the ability of senior AR managers to turn around details. Duncan Chapple (@duncanchapple, LinkedIn), one of the IIAR co-founder who analysed the data, says “Average salaries for AR professionals are between $110,000 and $130,000 a year, with higher salaries for global responsibilities and lower salaries for managers working in PR agencies. While AR people are normally in billion-dollar revenue firms, the turnover of AR staff is extremely low: reflecting the deep expertise needed to get to world-class standard. It’s no wonder that AR specialists are also called on to lead activities like market intelligency, influencer relations and media relations.“
The IIAR surveyed 89 managers in the niche analyst relations community. A full presentation of the results is available to IIAR members at http://bit.ly/2010SalarySurvey
Filed under: AR, IIAR, IIAR Salary Survey, Jobs -AR roles | Tagged: IIAR, IIAR Salary Survey, Jobs -AR roles | 2 Comments »
Posted on Wednesday 26th January 2011 by jcourten
Polycom is seeking a senior evangelist to drive industry analyst relations at Polycom. The successful candidate will be responsible for creating and executing Polycom’s strategic and tactical AR relationship program and will also be the key spokesperson for this very important community. Polycom’s industry analyst relations program is designed to enhance Polycom’s brand, support sales efforts and extend business units’ outreach into the analyst community. Location: Pleasanton or San Jose, California.
Filed under: Jobs -AR roles | Tagged: Jobs -AR roles | 1 Comment »
Posted on Friday 21st January 2011 by jcourten
We are looking for a confident, grounded person to join our AR team. You may have a PR background but ideally will also bring with you existing AR experience and a real interest in progressing further into this field. A real hands-on role with exposure to all levels of influencer communications. Continue reading
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Posted on Thursday 20th January 2011 by jcourten
JDA is looking for a Senior Analyst Relations Specialist. As part of the communications team this position will contribute to an analyst relations program that ensures regular, two-way communication with global industry analysts in the supply chain management, retail and enterprise management software space. This position will be located in Cambridge, MA, preferred or Dallas, TX or Scottsdale, AZ. Continue reading
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Posted on Wednesday 19th January 2011 by Ludovic Leforestier
Just got this press release from Ray Wang -yes, even the most SocMed analyst does press releases…
Press Release: Industry Analyst Pioneer Adrian Bowles Adds Sustainability Coverage For Constellation Research
01.18.2011 @ 9:00am posted by R “Ray” Wang
Westport, Connecticut – January 18, 2011
12:00 PM (GMT -5:00) Eastern Standard Time
Constellation Research Inc, a next generation research analyst and advisory firm helping clients navigate emerging and disruptive technologies, announced today that Adrian Bowles has joined as a Vice-President & Principal Analyst. Bowles will focus on technologies and practices that support sustainable business growth.
Filed under: Constellation, IT Analysis Firms | Tagged: Analyst Firms, constellation research, green, sustainability | 2 Comments »
Posted on Monday 17th January 2011 by jcourten
Part-time position available for IIAR secretary, approximately 2 days per week. Manage administration of small non-profit organisation including: membership applications and renewals, maintain acounts, manage events program including bi-monthly London Forums and monthly teleconferences, manage blog & Huddle postings, and bi-monthly newsletter.
For further information, please contact jcourtenay(at)analystrelations(dot)org.
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Posted on Friday 14th January 2011 by jcourten
The IIAR London Forum is scheduled for Thursday, January 20th in Central London from 3:45 – 6:30 pm. The guest analyst session will feature a discussion with Ovum analysts. Brett Azuma, Senior Vice President at Ovum will be joined by Tim Jennings and Carter Lusher.
We still have a few places left, and non-members are invited to attend one London Forum. Please RSVP to Jane Courtenay, jcourtenay(at)analystrelations(dot)org.
Filed under: IIAR, IIAR Forum, Ovum | Tagged: Analyst Firms, IIAR Forum, Ovum | 1 Comment »
Posted on Thursday 13th January 2011 by jcourten
Yesterday’s Teleconference on best practice AR for GSM featured Liz Pellegrino, Program Director for GSM, Elizabeth Rainge, IDC analyst, and Jon Peet, Head of Industry Analyst Relations, Nokia Siemens Networks. The panelists shared their expertise and recommendations for getting the most out of Mobile World Congress taking place in Barcelona in February. They also discussed some of the challenges involved in managing executive interviews with the large number of analysts who turn out for this event.
Members can find the notes from this call here.
Filed under: AR, AR Best practices, IDC, IIAR, IIAR Discussion Group | Tagged: IDC, IIAR Discussion Group | 1 Comment »
Posted on Thursday 13th January 2011 by Ludovic Leforestier
Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?, do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.
Gartner’s MQ continues to be the source of much debate, mostly since it pits vendors against each others some are bound to be disappointed (a MQ with all vendors in the leaders quadrant won’t probably be of much use to IT buyers).
Gartner has overhauled the process in the last 5 years and made it quite robust now, though the weightings and ratings are still not publicised (a key difference with Forrester’s wave and IDC’s Decision matrixShort List).
No one asked for my opinions, so here they are:
- it’s better to be in than not, even if in the niche quadrant
- an MQ is better than a Marketscope (I don’t like rating vendors against a linear scale because it implies you should choose the one to the right)
- an MQ is still only 2 dimensions (hear below Gideon Gartner on this point)
- allocate enough time, about 100-120 man hours per MQ on the vendor side
- make sure you manage your constituents expectations and get their support
- IIAR members should read @edgyurko’s Best Practice Paper (link below)
Does this help? What is your experience? Do you have any tips?
13/1/11 edit: corrected the “IDC MQ” name after Vuk’s comment (below).
Filed under: AR Best practices, AR debates, Forrester, Gartner, IDC, IIAR, MagicQuadrant | Tagged: AR debate, Forrester, Gartner, IDC, Magic Quadrant, MQ, Wave | 4 Comments »
Posted on Wednesday 12th January 2011 by jcourten
The Senior Director, Corporate Industry Analyst Relations is responsible for managing the relationships between the company and industry analysts that cover the IT networking industry. This position also manages a global team of Analyst Relations personnel that support the company’s various disciplines in the industry analyst community. Continue reading
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