Posted on Tuesday 30th November 2010 by jcourten
The November 18th IIAR London Forum, kindly hosted by Martin Silman (@msilman, LinkedIn) from AT&T was well attended by members of the IIAR. In addition to the board election, the guest analyst session featured a panel of experts on the Cloud who shared their experiences and expertise on AR best practices. Duncan Chapple of Lighthouse AR (@duncanchapple, LinkedIn) moderated a lively panel discussion with analysts: Luke Mansell / Director TPI (LinkedIn), Euan Davis / Director HfS (@euandavis, LinkedIn), Roy Illsley / Principal Analyst Ovum (LinkedIn).
Members voted in the following new board for 2011:
IIAR members will find detailed notes on the panel discussion as kindly provided by Charmaine Chan / Edelman (@CharmaineChan, LinkedIn) on the institute’s Huddle Extranet (link).
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Posted on Monday 29th November 2010 by marcduke
Today’s post is from Mark Duke (blog, @marcduke, LinkedIn), who is an independent AR consultant. See also this post on AR measurements by @elliewarner.
I picked up on Forrester AR discussion about examples of the quantified business value generated by AR. (see here) for full details. Continue reading
Filed under: AR, AR Best practices, AR debates, Guest Post | Tagged: AR, AR debates, IIAR Best Practices Paper | Leave a comment »
Posted on Friday 26th November 2010 by jcourten
The IIAR is delighted to host a teleconference on Best Practices on Insourcing/Outsourcing analyst relations. The call is scheduled for Thursday, Dec 2nd at 4:00pm GMT/11:00am EST. Evan Quinn (@evanquinn) from Axicom, will moderate the following panel:
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Posted on Wednesday 24th November 2010 by Duncan Chapple
Yesterday I hosted a panel of AR leaders to discuss AR best practices in an IIAR phone call. All of them have amazing insights and experience:
- Larry Bissinger (@LarryBiss, LinkedIn) of HP in Plano, TX leads up HP Enterprise Services Industry Analyst Relations, and previously had a similar role at EDS.
- Wendy Shlensky (@WLS26, LinkedIn) is Industry Analyst Relations at Infosys (topics such as RIM, Packaged Apps [ERP, SCM,CRM], Testing, SOA, Cloud, SAAS, BPO, BI, Europe), Yogini, ice cream lover
- Sushma Rajagopalan (LinkedIn), is Head Global Strategy – L&T Infotech. Since 2007 she has headed Global Strategy, M&A and Marketing
- Rob Petrucelli (@RobboPetro,LinkedIn) is the Global Director of Technology AR at Accenture and is based in NYC. Rob has been with Accenture for 10 years and previously worked in AR at KPMG Consulting and also spent several years at Gartner in the 90s.
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Posted on Wednesday 24th November 2010 by Ludovic Leforestier
Analyst & Influencer Relations Lead – EMEA / Microsoft
Enterprise customers look to industry analyst firms such as Gartner and Forrester for advice on many of their key IT buying decisions. These analysts provide analysis of market trends and vendor abilities that is valued by customers, policy makers, investors, partners and competitors as well as by vocal influencers. The role of analyst relations is to share information, foster relationships, garner opinions and input in order to establish and shape perceptions with the broad group of industry analysts who track Microsoft and the categories where we compete. Continue reading
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Posted on Tuesday 23rd November 2010 by Ludovic Leforestier
Senior Manager, IT Influencer Relations
PURPOSE AND OBJECTIVES
As a part of Global Communications, IT Influencer Relations is responsible for driving the strategy, communications and overall relationships with leading IT industry influencers (primarily made up of industry analysts).
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Posted on Monday 22nd November 2010 by Ludovic Leforestier
IDC Government Insights EMEA is seeking a Research Manager to provide insightful guidance, analysis, and consulting on the public sector industry in Europe.
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Posted on Saturday 20th November 2010 by Ludovic Leforestier
In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was joining Gatner as VP of Research –apparently in the RAS team along Don Feinberg and Mark Beyer (I know it’s no longer called RAS and Dataquest, but the new names don’t sound nearly as good). Continue reading
Filed under: Gartner, IT Analysis Firms, IT Market Strategy, People on the move | Tagged: Gartner, IT analysis firms, it market strategy, People on the move | 3 Comments »
Posted on Friday 19th November 2010 by Stephen Loudermilk
I’m fast becoming a big believer in virtual events as an essential part of a comprehensive AR strategy. There are many reasons for my enthusiastic position on virtual events.
In today’s fast-paced world of analyst relations, we are under constant pressure from our clients and executives to interact with our analysts in many ways. These interactions include face-to-face meetings, phone briefings, and “virtual” interactions through Twitter, Facebook, LinkedIn, and other social media sites. Continue reading
Filed under: AR, AR Best practices, Guest Post | Tagged: analyst relations, AR, AR Best practices, Guest Post, virtual events | 2 Comments »
Posted on Thursday 18th November 2010 by Ludovic Leforestier
Tata Consultancy Services (TCS) is seeking to strengthen its European marketing team with an Analyst Relations Director, Europe. TCS is a leading global IT Services provider, headquartered in Mumbai with over 160,000 current employees and US $ 6 billion in global revenues. The successful candidate will join a dedicated team of AR professionals that handle TCS’ AR activities in Europe. Continue reading
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