Archive | November, 2010

November IIAR London Forum Elects New Board and Holds “Cloud” Panel Discussion

Analysts discuss cloud at last #iiar meeting on TwitpicThe  November 18th IIAR London Forum, kindly hosted by Martin Silman (@msilman, LinkedIn) from AT&T was well attended by members of the IIAR.  In addition to the board election, the guest analyst session featured a  panel of experts on the Cloud who shared their experiences and expertise on AR best practices.  Duncan Chapple of Lighthouse AR (@duncanchapple, LinkedIn) moderated a lively panel discussion with analysts: Luke Mansell / Director TPI (LinkedIn), Euan Davis / Director HfS (@euandavis, LinkedIn), Roy Illsley / Principal Analyst Ovum (LinkedIn).

Members voted in the following new board for 2011:

IIAR members will find detailed notes on the panel discussion as kindly provided by Charmaine Chan / Edelman (@CharmaineChan, LinkedIn) on the institute’s Huddle Extranet (link).

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

IIAR Discussion Group Dec 2nd – Best Practice for Insourcing/Outsourcing Analyst Relations

The IIAR is delighted to host a teleconference on Best Practices on Insourcing/Outsourcing analyst relations. The call is scheduled for Thursday, Dec 2nd at 4:00pm GMT/11:00am EST. Evan Quinn (@evanquinn) from Axicom, will moderate the following panel:

Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

Industry leaders discuss the challenge for outsourcing vendors’ AR

Yesterday I hosted a panel of AR leaders to discuss AR best practices in an IIAR phone call. All of them have amazing insights and experience:

  • Larry Bissinger (@LarryBiss, LinkedIn) of HP in Plano, TX leads up HP Enterprise Services Industry Analyst Relations, and previously had a similar role at EDS.
  • Wendy Shlensky (@WLS26, LinkedIn) is Industry Analyst Relations at Infosys (topics such as RIM, Packaged Apps [ERP, SCM,CRM], Testing, SOA, Cloud, SAAS, BPO, BI, Europe), Yogini, ice cream lover
  • Sushma Rajagopalan (LinkedIn), is Head Global Strategy – L&T Infotech. Since 2007 she has headed Global Strategy, M&A and Marketing
  • Rob Petrucelli (@RobboPetro,LinkedIn) is the Global Director of Technology AR at Accenture and is based in NYC. Rob has been with Accenture for 10 years and previously worked in AR at KPMG Consulting and also spent several years at Gartner in the 90s.

Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

[JOB POSTING] Analyst & Influencer Relations Lead EMEA / Microsoft

Analyst & Influencer Relations Lead – EMEA / Microsoft

Enterprise customers look to industry analyst firms such as Gartner and Forrester for advice on many of their key IT buying decisions. These analysts provide analysis of market trends and vendor abilities that is valued by customers, policy makers, investors, partners and competitors as well as by vocal influencers. The role of analyst relations is to share information, foster relationships, garner opinions and input in order to establish and shape perceptions with the broad group of industry analysts who track Microsoft and the categories where we compete. Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

Analyst moves: Merv Goes to Gartner!

In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was joining Gatner as VP of Research –apparently in the RAS team along Don Feinberg and Mark Beyer (I know it’s no longer called RAS and Dataquest, but the new names don’t sound nearly as good). Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

[GUEST POST] Why Virtual Events Should Become Part of Your AR Strategy

I’m fast becoming a big believer in virtual events as an essential part of a comprehensive AR strategy.  There are many reasons for my enthusiastic position on virtual events.

In today’s fast-paced world of analyst relations, we are under constant pressure from our clients and executives to interact with our analysts in many ways.  These interactions include face-to-face meetings, phone briefings, and “virtual” interactions through Twitter, Facebook, LinkedIn, and other social media sites. Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

[JOB POSTING] Analyst Relations Director Europe / Tata Consultancy Services

Tata Consultancy Services (TCS) is seeking to strengthen its European marketing team with an Analyst Relations Director, Europe. TCS is a leading global IT Services provider, headquartered in Mumbai with over 160,000 current employees and US $ 6 billion in global revenues.  The successful candidate will join a dedicated team of AR professionals that handle TCS’ AR activities in Europe. Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

Analyst Panel on Cloud Technology at Tomorrow’s IIAR London Forum

The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm.  We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR.

The IIAR elections will take place during the Forum to elect a new board. Also, the results from the Salary Survey will be announced.

 

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

[Job Posting] Analyst and Influencer Relations Professional / Microsoft

Are you someone who thrives on building strong relationships to positively influence and change people’s opinions?  Do you enjoy using new social media channels as a means to communicate with influential people?  Do you want to be part of the team that is responsible for promoting the world’s leading software as it evolves to embrace a new generation of users?

Microsoft customers look to outside experts such as Gartner, Forrester, IDC and others for advice on many of their technology purchasing decisions.  Along with these established firms, a new breed of influencers is impacting how and when customers — from Fortune 500 companies to small businesses to parents — purchase Microsoft products.  The difference between winning and losing sales is often impacted by what industry analysts and other influencers (bloggers, pundits and industry experts) write and say about Microsoft. Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

IIAR Best Practice Discussion November 23: Analyst Relations and Outsourcing Vendors

The IIAR is delighted to host a teleconference on Best Practices in AR and Outsourcing vendors. The call is scheduled for, Tuesday, Nov 23rd at 4:00pm GMT/11:00am EST. The featured panelists include:

  • Robert Petrucelli, Accenture
  • Sushma Rajagopalan, Head – Global Strategy, L&T Infotech
  • Wendy Shlensky, Analyst Relations, Infosys
  • Larry Bissinger, HP Industry Analyst Relations

For those unfamiliar with the IIAR’s Best Practice teleconferences, the format of the discussion will have the featured speakers sharing personal anecdotes followed by a Q&A.

To sign up to join the teleconference, please email jcourtenay (at)analystrelations (dot) org.

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

Introducing constellation research

When Ray Wang explains the thinking behind the newest analyst firm on the market, a few words are frequently used:

Disruption –  Experience – Research

These areas are at the crux of what Constellation Research is about and are probably the reasons why I believe that they will automatically be listed as a Tier One firm – something that is critical if they are to survive.

Disruption

Ray clearly states that they will partner with their clients to:

Guide buyers through a dizzying array of disruptive business models and technologies

The words that jump out at me here are ‘buyers’ and ‘disruption’.  This firm has a focus on end users – this is nirvana for vendors and something that many peers in the industry aspire to have in their client base. The objective is to have 70% buy-side business which considering they are starting day 0 with this number at 60% makes me believe that this isn’t wishful thinking.

The focus on disruptive technologies is prudent – whereas there are hundreds of analysts covering every aspect of technology, Ray has pragmatically realised that there is a need to bring order to chaos and advise people on trends, buyers’ POV and  technology in an independent and objective fashion. Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

[Job Posting] AR Manager / Infosys (London)

Infosys is hiring a European based AR Manager to work in our Canary Wharf, London office supporting our European AR efforts along with some of our business units.

  • minimum 2 years of AR experience in EMEA
  • in-house experience and outsourcing industry experience preferable

 

 

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

Around Phil Hassey from capioIT in Eleven Questions

Phil Hassey at capioIT, www.capioIT.com is featured in our Around in 10 Questions series.  Phil recently established this  new industry analyst firm geared to enhance organisations strategies to capture and understand emerging technology in emerging markets. You can find Martin at  @PHassey.  Blog – http://capioit.wordpress.com/


  1. What are your coverage areas?
    Emerging technology and delivery models in emerging markets. Technology focus is on the BI/Analytics and Data Centre markets, as well as  solution delivery models. Geography wise it is the  Asia Pacific and the Middle East.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It is continually evolving and incumbents need to expect more pressure on their model. I have been very impressed watching the growth of the likes of Altimeter, Horses for Sources, RedMonk and others such as Longhaus locally in Australia. There is definitely demand for a better way of understanding the technology market, and helping both enterprises and vendors. Continue Reading →
Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading