Archive | November, 2010

November IIAR London Forum Elects New Board and Holds “Cloud” Panel Discussion

Analysts discuss cloud at last #iiar meeting on TwitpicThe  November 18th IIAR London Forum, kindly hosted by Martin Silman (@msilman, LinkedIn) from AT&T was well attended by members of the IIAR.  In addition to the board election, the guest analyst session featured a  panel of experts on the Cloud who shared their experiences and expertise on AR best practices.  Duncan Chapple of Lighthouse AR (@duncanchapple, LinkedIn) moderated a lively panel discussion with analysts: Luke Mansell / Director TPI (LinkedIn), Euan Davis / Director HfS (@euandavis, LinkedIn), Roy Illsley / Principal Analyst Ovum (LinkedIn).

Members voted in the following new board for 2011:

IIAR members will find detailed notes on the panel discussion as kindly provided by Charmaine Chan / Edelman (@CharmaineChan, LinkedIn) on the institute’s Huddle Extranet (link).

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IIAR Discussion Group Dec 2nd – Best Practice for Insourcing/Outsourcing Analyst Relations

The IIAR is delighted to host a teleconference on Best Practices on Insourcing/Outsourcing analyst relations. The call is scheduled for Thursday, Dec 2nd at 4:00pm GMT/11:00am EST. Evan Quinn (@evanquinn) from Axicom, will moderate the following panel:

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Industry leaders discuss the challenge for outsourcing vendors’ AR

Yesterday I hosted a panel of AR leaders to discuss AR best practices in an IIAR phone call. All of them have amazing insights and experience:

  • Larry Bissinger (@LarryBiss, LinkedIn) of HP in Plano, TX leads up HP Enterprise Services Industry Analyst Relations, and previously had a similar role at EDS.
  • Wendy Shlensky (@WLS26, LinkedIn) is Industry Analyst Relations at Infosys (topics such as RIM, Packaged Apps [ERP, SCM,CRM], Testing, SOA, Cloud, SAAS, BPO, BI, Europe), Yogini, ice cream lover
  • Sushma Rajagopalan (LinkedIn), is Head Global Strategy – L&T Infotech. Since 2007 she has headed Global Strategy, M&A and Marketing
  • Rob Petrucelli (@RobboPetro,LinkedIn) is the Global Director of Technology AR at Accenture and is based in NYC. Rob has been with Accenture for 10 years and previously worked in AR at KPMG Consulting and also spent several years at Gartner in the 90s.

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[JOB POSTING] Analyst & Influencer Relations Lead EMEA / Microsoft

Analyst & Influencer Relations Lead – EMEA / Microsoft

Enterprise customers look to industry analyst firms such as Gartner and Forrester for advice on many of their key IT buying decisions. These analysts provide analysis of market trends and vendor abilities that is valued by customers, policy makers, investors, partners and competitors as well as by vocal influencers. The role of analyst relations is to share information, foster relationships, garner opinions and input in order to establish and shape perceptions with the broad group of industry analysts who track Microsoft and the categories where we compete. Continue Reading →

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Analyst moves: Merv Goes to Gartner!

In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was joining Gatner as VP of Research –apparently in the RAS team along Don Feinberg and Mark Beyer (I know it’s no longer called RAS and Dataquest, but the new names don’t sound nearly as good). Continue Reading →

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[GUEST POST] Why Virtual Events Should Become Part of Your AR Strategy

I’m fast becoming a big believer in virtual events as an essential part of a comprehensive AR strategy.  There are many reasons for my enthusiastic position on virtual events.

In today’s fast-paced world of analyst relations, we are under constant pressure from our clients and executives to interact with our analysts in many ways.  These interactions include face-to-face meetings, phone briefings, and “virtual” interactions through Twitter, Facebook, LinkedIn, and other social media sites. Continue Reading →

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[JOB POSTING] Analyst Relations Director Europe / Tata Consultancy Services

Tata Consultancy Services (TCS) is seeking to strengthen its European marketing team with an Analyst Relations Director, Europe. TCS is a leading global IT Services provider, headquartered in Mumbai with over 160,000 current employees and US $ 6 billion in global revenues.  The successful candidate will join a dedicated team of AR professionals that handle TCS’ AR activities in Europe. Continue Reading →

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