Archive | July, 2010

IDC Reveals its Global Strategy and Research Agendas at July IIAR London Forum

Martin Canning and Philippe de Marcillac, IDC 

The July IIAR London Forum, hosted by Waggoner-Edstrom in Covent Garden,  was well attended by IIAR members.  IDC analyst Martin Canning was joined by Philippe de Marcillac, Executive Vice President, International Business Units and provided valuable insight into IDCs global operations and coverage.

A full recap of the Forum is available to members here.  A special thanks goes Annemiek Hammelink, Waggener-Edstrom, for hosting the Forum, and to Charmain Chan (@CharmainChan) of Edelman for providing the minutes.

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Top Analyst Tweeters

In a business context, Twitter is more than just a popularity contest; it’s not just about attracting the highest number of ‘Followers’.  Much like Analyst Relations, it’s about your target market, open communication, engagement and ultimately, influence.  The list of Top Analyst Tweeters is a useful gauge of which analysts use twitter most effectively – blending their degrees of  Popularity, Influence, Engagement and Trust.

Click here to see the top 1000 analyst tweeters care of @JonnyBentwood and TweetLevel.

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[JOB POSTING] Senior Analyst Relations Manager EMEA

AdobeJob Description – Senior Analyst Relations Manager EMEA (04426)

Position Summary

Adobe is looking for a Industry Analyst Relations Senior manager to drive the EMEA strategic communication program to top-tier industry analysts. Reporting to the director of corporate communications (based in Paris, France) with close links to the Adobe AR team (based in Adobe headquarters in San Jose, Calif.), this individual will have responsibility for managing and growing the overall industry analyst relations program for Europe. The position can be based out of any of Adobe’s main European offices, Paris, France; Uxbridge, UK; or Munich, Germany
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IIAR Analyst of the Year

IIAR Analyst of the Year

IIAR analyst of the year survey

For the past few years, the IIAR has sought to indentify the analysts and firms who deserve recognition. In a world where most firms are only contacted by vendors because we want to brief or learn something from them, it is appropriate that once per year we pause and think – who did a damn good job and why?

It is not always the biggest analyst house that wins or the individual with the most twitter followers – what this survey has continued to show is that integrity, independence and market knowledge are the analyst qualities that are most highly valued by AR professionals.

This is a global survey with awards recognised for specific topic areas, globally and by region. There’s only 10 questions and won’t take more than a few minutes to please take part.

This survey is open to all in the AR industry – whether you are an independent, in-house or at an agency. Your vote counts so please vote now.

You can discuss this survey on twitter with the hashtag #iiarsurvey or share the link: bit.ly/iiarsurvey

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Why analyst sales people can never be stopped

Picking up on Marc’s recent post, one of the most common complaints I hear from AR people is about the behaviour of sales people from the industry analyst firms.

It goes something like this: “The account managers come in to visit people and start selling their research to people who have no budget. Then I’m the one who has to find the budget or -more likely – tell them that they can’t have what they want. I want the account managers only to talk to me!” Continue Reading →

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[JOB POSTING] Hewlett-Packard Seeks Global Corporate Industry Analyst Relations Manager

Hewlett-Packard Company is seeking a seasoned executive to serve as Global Corporate Analyst Relations Manager, with responsibility for strengthening the company’s relationship with industry analysts and analyst firms globally as well as leading regional planning and execution of the corporate programme across EMEA. The role reports to the Director, Global External Corporate Communications and is based in the UK.
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Around David Vellante from Wikibon in 10 questions

David Vellante (@dvellante) is co-founder of The Wikibon Project. David graciously accepted our invitation to answer our infamous “Around in 10 questions” interview – many thanks to him for sharing his insights!

  1. What are your coverage areas?
    Infrastructure 2.0, cloud, virtualization, servers, storage, networking, security, information management, sustainability, CIO strategies
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    The IT analysis market is dominated by a small number of large players however because of the Web, the influence model is shifting.
    We see peers as the most trusted source of information and analyst communities that can foster information sharing amongst peers will
    become increasingly useful to practitioners.
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[GUEST POST] Help – I have just hit the glass ceiling

Posted originally on Marcduke’s Blog, thanks to Mark for his permission to repost.

I have been having a number of great conversations with members of the AR fraternity about all things AR. Smart people whose work I respect and opinions I value too.

One of the comments that really got me thinking (and now finally blogging) was as follows (paraphrased as this was a conversation I had a while back):

‘The problem I have is that I feel I have hit a glass ceiling with AR, there is only so far I can go with it. Plus in the organisation I work in, its part of the PR framework and I feel there is a limit to what I can do’

Is that really the case??? At an analyst event I put this view to an analyst and got a very interesting response:

‘Yes I deal with some really smart AR people, they really understand how we work and how to make things happen for us, and we likewise help them as well, but some take too short-sighted a view about working with analysts and need to look further than the briefing/messaging process’

In effect it comes down to what you make of AR, I have written in the past about marketing oriented AR and feel that this is the key to breaking the glass ceiling. I for one will always look at ways to push the boundaries!

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[Job Posting] VMware Seeks Group Manager, Industry Analyst Relations

Group Manager, Industry Analyst Relations

Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and go green. With 2008 revenues of $1.9 billion, more than 130,000 customers and more than 22,000 partners, VMware is one of the fastest-growing public software companies. VMware’s award-winning technology, market-leading position and culture of excellence provide the more than 6,600 passionate people we employ in 40 locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.

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IIAR Analyst of the year 2010

IIAR Analyst of the Year Next week the IIAR Analyst of the Year survey will be launched. This is an annual award that AR pros vote on to praise the analysts who they think are the best.

The survey is in it’s final stages of being completed – my ask to you is..

what questions do you want to ensure are included?

Put your comments below and we’ll try and make sure they are included.

For previous years results check out the following links:

2009 winners

2008 winners

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[JOB POSTING] Burson-Marsteller’s Technology Practice Seeks Industry Analyst Relations (IAR) / PR Manager

Industry Analyst Relations (IAR) / PR Manager

Burson-Marsteller’s Technology Practice has an opening at the Manager level.  This is a high profile position with major global clients, providing significant opportunity to not only gain visibility with senior level executives, but also gain new skill sets by working as part of a dynamic, worldwide team of colleagues. The manager would be responsible for assisting in new business strategies and execution encompassing public relations and IAR. The manager can be based in Boston, New York City, Chicago or San Francisco.

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[JOB POSTING] BITE Communications Seeks Analyst Relations Manager

Analyst Relations Manager, Client Services at Bite Communications – San Francisco Bay Area
You want the best of both worlds – you want the attention, focus and agility of a small boutique agency, combined with a large agency’s experience, range of products and network of offices. You want to represent an agency that truly understands clients and gives clients access to people and organizations they’ll enjoy working with. You want to be in an agency that is as passionate about the clients’ businesses as you are. You want to be challenged. You want to learn. You want to have fun. You want to work for Bite Communications.

Bite is a global communications consultancy with offices based in APAC, EMEA and throughout North America serving the technology, clean tech, corporate and consumer markets. Bite is fortunate enough to work with some of the world’s leading technology brands.

Currently we are seeking an Analyst Relations Account Manager, Client Services to join our San Francisco office to help lead top-notch account teams and to inspire communications programs to help our clients meet their business objectives.

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[JOB POSTING] Analyst Relations Specialist – McAfee


Analyst Relations Specialist (Santa Clara, CA)

Responsibilities:

  • Responsible for inbound and outbound analyst requests
  • Respond quickly to sales requests, providing useful information in a timely manner for all requests while staying within analyst firms’ policies
  • Maintain strong working relationships with influential analysts covering McAfee
  • Summarize relevant analyst reports for global sales and marketing teams
  • Respond to requests for research from sales and marketing
  • Work with public relations to identify analysts to speak with reporters, be quoted in press releases and support pitches.
  • Outbound communication to analysts about McAfee including sharing McAfee news, managing analyst tours and briefing analysts about McAfee’s future/strategy.
  • Handling inbound analyst requests in a timely and effective manner including surveys, inquiries, and requests to speak with customers.
  • Working with internal McAfee constituents including marketing, sales and executives to seek analysts’ input on roadmap, strategy, pricing etc.
  • Working with global McAfee marketing team to use analysts strategically to support marketing efforts including speaking opportunities, report sponsorship for lead generation and webinar participation.
  • Writing and developing briefing docs, messaging docs, analyst tours, trade shows and events. The role will work with firms such as Gartner Group, IDC and Forrester Research.
  • Contributing to and maintaining a competitive/market intelligence database of information based on analyst data, reports and interviews.
  • Acting as a representative of McAfee in ongoing discussions with analysts and at analyst and industry conferences

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