IDC Reveals its Global Strategy and Research Agendas at July IIAR London Forum

Martin Canning and Philippe de Marcillac, IDC 

The July IIAR London Forum, hosted by Waggoner-Edstrom in Covent Garden,  was well attended by IIAR members.  IDC analyst Martin Canning was joined by Philippe de Marcillac, Executive Vice President, International Business Units and provided valuable insight into IDCs global operations and coverage.

A full recap of the Forum is available to members here.  A special thanks goes Annemiek Hammelink, Waggener-Edstrom, for hosting the Forum, and to Charmain Chan (@CharmainChan) of Edelman for providing the minutes.

Top Analyst Tweeters

In a business context, Twitter is more than just a popularity contest; it’s not just about attracting the highest number of ‘Followers’.  Much like Analyst Relations, it’s about your target market, open communication, engagement and ultimately, influence.  The list of Top Analyst Tweeters is a useful gauge of which analysts use twitter most effectively – blending their degrees of  Popularity, Influence, Engagement and Trust.

Click here to see the top 1000 analyst tweeters care of @JonnyBentwood and TweetLevel.

[JOB POSTING] Senior Analyst Relations Manager EMEA

AdobeJob Description – Senior Analyst Relations Manager EMEA (04426)

Position Summary

Adobe is looking for a Industry Analyst Relations Senior manager to drive the EMEA strategic communication program to top-tier industry analysts. Reporting to the director of corporate communications (based in Paris, France) with close links to the Adobe AR team (based in Adobe headquarters in San Jose, Calif.), this individual will have responsibility for managing and growing the overall industry analyst relations program for Europe. The position can be based out of any of Adobe’s main European offices, Paris, France; Uxbridge, UK; or Munich, Germany
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IIAR Analyst of the Year

IIAR Analyst of the Year

IIAR analyst of the year survey

For the past few years, the IIAR has sought to indentify the analysts and firms who deserve recognition. In a world where most firms are only contacted by vendors because we want to brief or learn something from them, it is appropriate that once per year we pause and think – who did a damn good job and why?

It is not always the biggest analyst house that wins or the individual with the most twitter followers – what this survey has continued to show is that integrity, independence and market knowledge are the analyst qualities that are most highly valued by AR professionals.

This is a global survey with awards recognised for specific topic areas, globally and by region. There’s only 10 questions and won’t take more than a few minutes to please take part.

This survey is open to all in the AR industry – whether you are an independent, in-house or at an agency. Your vote counts so please vote now.

You can discuss this survey on twitter with the hashtag #iiarsurvey or share the link: bit.ly/iiarsurvey

Why analyst sales people can never be stopped

Picking up on Marc’s recent post, one of the most common complaints I hear from AR people is about the behaviour of sales people from the industry analyst firms.

It goes something like this: “The account managers come in to visit people and start selling their research to people who have no budget. Then I’m the one who has to find the budget or -more likely – tell them that they can’t have what they want. I want the account managers only to talk to me!” Continue reading

Reminder – Register for the IIAR London Forum, Tuesday 27th July

We still have a few places left for next Tuesday’s Forum which features an IDC update with analyst Martin Canning, Vice President, IDC EMEA.

Members should please RSVP to the secretary’s invitation.

[JOB POSTING] Hewlett-Packard Seeks Global Corporate Industry Analyst Relations Manager

Hewlett-Packard Company is seeking a seasoned executive to serve as Global Corporate Analyst Relations Manager, with responsibility for strengthening the company’s relationship with industry analysts and analyst firms globally as well as leading regional planning and execution of the corporate programme across EMEA. The role reports to the Director, Global External Corporate Communications and is based in the UK.
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