Posted on Tuesday 29th June 2010 by jcourten
Our next IIAR London Forum is set for Tuesday, July 27th. We are delighted to welcome guest analyst Martin Canning, Vice President of IDC EMEA who will provide an update on strategy, research agendas, and how to best work with IDC. The Forum kicks off at 3:45 p.m. with a limited number of guest places available for those who have not previously been to an IIAR event.
Members can register with the IIAR secretary jcourtenay (at) analystrelations . (org) and email questions to lleforestier at the same email domain.
Filed under: IDC, IIAR, IIAR Forum, IIAR News | Tagged: IDC | Leave a comment »
Posted on Monday 28th June 2010 by Jonny Bentwood
Register for the Webcast: The Impact of Social Media on the Analyst Industry
A Roundtable Discussion with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang
Wednesday, July 21st at 5pm-6pm UK, 9am-10am Pacific
Tag is #SocialAnalyst, Link for topic recommendations: http://bit.ly/9IBfmF
Over the past dozen years I have been in numerous briefings with analysts where they talk with vendors about the convergence of technologies and how this will impact their business. Who would have thought that the analyst industry themselves would have to go through its own disruption to understand how to differentiate, maintain/gain advantage with the unworldly beast of social media.
When IP is what makes an analyst firm thrive, how do the analysts compete with the new behaviours associated with online conversations. Whereas previously communication existed in a dynamic two way conversation, nowadays the multiple stakeholders in a community can engage freely and easily to share their opinions and thoughts dynamically. One could argue:
do vendors and buyers still need the ‘experts’ of the analyst world or are they merely expensive middle men? Why use them when they can go direct?
Perhaps my earlier point calling this period a convergence is wrong, this is a collision of behaviour in its most fundamental form. Analyst firms need to adapt their business model and differentiate to stay alive.
Discussing these issues and more with me are the goliaths of the analyst and AR world:
Register for this webcast now, places are limited so don’t delay. If you would like to suggest specific topics to be covered you can do so by leaving a comment on this post or on Jeremiah’s.
The shortlink for this is http://bit.ly/9IBfmF and is tagged: #SocialAnalyst
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Posted on Friday 25th June 2010 by jcourten
Symantec is looking for a seasoned AR professional for approximately 8 to 10 hours a week managing a variety of AR tasks, including:
· Social Media and Analyst Monitoring Activities
· Analyst Scheduling (Inquiries, Briefings, Consultations)
· Program Management (leadership reports, best practice projects, etc.)
Minimum 3 years experience in AR or related field
Familiarity with industry analyst community
Experience with enterprise software preferred
Ability to work independently and remotely.
Ideally based on the West or East Coast
Filed under: IIAR | Tagged: Jobs -AR roles | 2 Comments »
Posted on Thursday 24th June 2010 by patilaarti
A successful and interesting IIAR India Chapter meet held on 17th of June in Mumbai shared some best practices of leveraging AR firms with respect to product, marketing, sales & strategic decision making. Sharing some key points highlighted during the discussion include:
- AR professionals should not be mere gatekeepers. They need to be more responsive & accessible appreciated by analysts. Dedicated Analyst portals – a need of today to help support accessibility
- Analysts should not be considered as mere lead generators but as trusted advisors to help organizations in identifying strategies to grow business
- Organizations need to identify right analysts for strategic expectations. Interactions should be ideally with 1-2 primary analysts, 8-10 referred (Tier2) analysts & a few adjacent market analysts to get a picture of complete spectrum.
- For C level interactions, face to face meetings are always preferred. Communication should be monthly or quarterly, not weekly. Doing regional analyst events for half a day is also useful.
- Understanding the pulse of who is influencing the market, inputs should be sought from customers, respective analyst firm account executives and through regular evaluation of research reports.
- Give more client proofs- demos, references during briefings.
- Around product launches, one should speak to product as well as services analysts
- Analyst only lay out advantages and disadvantages of top vendors and one should influence to be the top of the mind recall for them
- Vendors should build niche capabilities and highlight them to ensure analyst influence.
Filed under: Gartner, IIAR, IIAR Forum | Tagged: Gartner, IIAR, IIAR Forum | Leave a comment »
Posted on Wednesday 23rd June 2010 by Jonny Bentwood
The analyst market is currently in a constant state of flux with different firms struggling to find their niche. One size certainly does not fit all in this market which is why every time I see an acquisition I try and understand where this one fits.
Recently iSupply made their intentions known that they were going to buy Screen Digest. Ben Keen (the man in charge of SD in London) spoke to be on the phone yesterday and shared with me his diplomatic answers regarding how things were going to change… Continue reading
Filed under: AR, IT Analysis Firms | Leave a comment »
Posted on Tuesday 22nd June 2010 by jcourten
The IIAR is delighted to host a teleconference led by OVUM/Datamonitor on Tuesday 29th June 2010 from 16:00 BST to 17:00 BST / 11:00 EST/8:00 PDT. Eamonn Kennedy, Research and Analysis Director at Datamonitor, will be with us to introduce the Black Book of Outsourcing.
The Black Book of Outsourcing: what AR professionals need to know about the world’s largest investigation into customer satisfaction with outsourcing.
Many AR professionals have heard of The Black Book of Outsourcing. Some understand the details behind it but few understand the changes that Datamonitor has made to this business in 2010. The Black Book of Outsourcing does not rely on traditional AR channels – it goes direct to clients for their feedback on satisfaction with outsourced services and the providers who deliver these services. In 60 minutes, this session seeks to provide AR professionals with answers to their executives’ questions about The Black Book. Eamonn will focus on the information requirements of AR professionals and will be happy to take questions.
IIAR members who would like to join the call should RSVP on huddle or by email to Jane.Courtenay (at) analystrelations (dot) org.
Filed under: IIAR, IIAR Discussion Group, Ovum | 2 Comments »
Posted on Monday 14th June 2010 by Ludovic Leforestier
I’m back from the Forrester IT Forum last week, where I was invited to the AR Council (thank you @liz_pellegrini).
There I stumbled on a nice graph (right) published on John Rymer’s blogs and thought it summarises pretty well why AR should care about SocMed.
Many of my peers see blogs as an output for free research and Twitter as drinking from a chit-chat firehose. My argument there is that they’re missing the point.
Here’s the reasoning:
- Social media is declarative (people say what they want, where they want and choose to participate or not). This means you need to interact with a given audience where they are -on Twitter, Foursquare, LinkedIn or in the good old fashion way, at the pub. And chose the appropriate topic for the appropriate channel.
- Social media is a conversation -it’s the place to discuss and interact. I take many briefing requests from analysts on Twitter, post some comments on their blogs (if I’ve got something relevant to say and that complies with my employer’s blogging guidelines), all that to say it’s not a one way street.
- DO: use SocMed as a research tool. John is illustrating well how an analyst can test an idea, exchange with other analysts (this point is far tool little documented actually), etc. But it’s also a great research tool for AR pros to see what analysts are thinking about.
- Timing is everything. Research is nothing if not followed up by actions: being better connected with web 2.0 tools allows AR managers to insert the right proofpoint, topic, idea, in a conversation with much better chances of being picked up by analysts because it’s more relevant to their research agenda. The idea is to switch away from being reactive to being more proactive.
Nothing really revolutionary as good AR mangers already do all this by calling regularly their key analysts, but social media is a conversation accelerator, allowing AR pros to follow more analysts and interact with them in a more timely and proactive fashion.
Filed under: AR, AR Best practices, AR debates, Forrester | Tagged: AR Best practices, AR debates, Forrester | 6 Comments »
Posted on Thursday 10th June 2010 by Ludovic Leforestier
Join us for the the innaugural meeting of the Institute of Industry Analyst Relations India Chapter with Bhavish Sood, Principal Analyst at Gartner and a leading voice in the technology industry for many years.
Bhavish will speak about current trends in the market, analyst community and offer tips for effective analyst relations. During this briefing, facilitation will be offered for the new and prospective IIAR members who seek advantage of the extensive experience of being an IIAR member.
||Kindly hosted by SyntelClick here for Google Maps.
RSVP at the earliest to reserve your place to:
apatil at analystrelations . org
Phone: +91 99209 30619
||Thursday, June 17, 2010 - 11:00 – 13:00 hours11:00 – 11:15 Welcome, coffee
11:15 – 12:00 Featured speaker, Bhavish Sood, Principal Research Analyst, Gartner
12:00 – 12:15 Networking
12:15 – 13:00 Group discussion and roadmap for chapter
The IIAR is a not-for-profit organization established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
Filed under: IIAR, IIAR Forum | Tagged: IIAR Forum | 3 Comments »
Posted on Friday 4th June 2010 by Ludovic Leforestier
James McGovern (@mcgoverntheory) has posted this on his blog (Enterprise Architecture: From Incite comes Insight) recently: Analyzing the Analysts: Comparison of Gartner and Forrester and I thought it was too good not to cross-post. So here you go, what do you think?
Analyzing the Analysts: Comparison of Gartner and Forrester
I have frequent interactions with industry analysts in my day job as an Enterprise Architect for a Fortune 100 enterprise. Likewise, during evening hours I can be found on Twitter under the handle of McGovernTheory
engaging in virtualized short-form conversations where many analysts also hang out.
I currently follow the likes of Ray Wang of Altimeter, Nick Selby of Trident Risk Management, Brenda Michelson of Elemental Links, James Governor of Redmonk and others who periodically throw daggers. Their comparisons are usually cordial and tend to leave out certain relevant detail for us end-customer types to fully understand the real conversation. The challenge of the outsider looking in.
Industry Analyst Relations professionals such as Barbara French and Carter Lusher provide great insight for vendors on which analyst firms to work with, but otherwise leave a void in that they don’t address end customer considerations. Today’s blog entry starts with me attempting to emulate their style. Imitation is the best form of flattery…
Filed under: AR, Forrester, Gartner, Guest Post, IT Analysis Firms | Tagged: AR, Forrester, Gartner, Guest Post, IIAR | 2 Comments »
Posted on Thursday 3rd June 2010 by jcourten
Ralph Silva of Silva Research Network was featured in the Vertical Analysts panel at the IIAR London Forum on May 27th. Ralph graciously accepted our invitation to answer our infamous “Around in 10 questions” interview – many thanks to Ralph for sharing his insights!
what is your area of coverage
The firm covers all industries but I’m personally responsible for the financial services practice.
What are your opinions on the IT Analysis Marketplace and where do you see it going
It’s a 1950′s business trying to serve a 2010 world……The business is a shadow of itself, too slow for a 24/7 world, so expensive that its audience is limited to less than 1% of any firm, in an attempt to satisfy everyone, they end up satisfying no one and lastly its supporting the operational needs of the back office ignoring the fundamentals, that is to help companies develop products that customers are actually willing to buy. The business will always exist, it serves a critical need, however, just like buggy whips, fewer companies serving very specialized needs.
Filed under: AR, IIAR, Silva Research Network | Tagged: AR, IIAR Around In 10 Questions, Silva Research Network | Leave a comment »