Archive | May, 2010

Inaugural Meeting of the IIAR’s Relations NYC Chapter

AR professionals in the New York City area are welcome to attend the IIAR’s first NYC chapter first meeting on Wednesday, June 2nd. FD, the strategic communications consultancy, have kindly offered to host a breakfast meeting with Jonathan Yarmis, Senior Research Fellow at Ovum and a leading voice in the technology industry for over 30 years.

After a networking session from 8:30am to 9:00am, Jonathan will speak about current trends in the analyst community and offer tips for effective analyst relations. During the breakfast discussion, he will facilitate an interactive conversation for new and prospective IIAR members drawing upon his extensive experience in industry analysis, end-user computing and public and analyst relations. Afterwards, there will be a discussion about next steps for the chapter as well as additional time for networking.

To RSVP for this event or get additional details please email the IIAR’s secretary Jane.Courtenay (at) analystrelations (dot) org

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[Guest post] V3: It’s All About the Analysts

There is a kind of Google out there in the realm of IT industry analyst firms, a purveyor that turns the successful models of the “Big Three,” Gartner, Forrester and IDC, on their proverbial ears.  This little firm does not market itself very much; it rather eschews the “branded analyst firm” approach where analysts largely become subsumed in the one-to-many brand-first approach, hoping for margins that impress boards and investors.  Rather it aims for some simple values:  It purely focuses on serving its affiliated analysts and helping its affiliated analysts service their clients.  Maybe you have heard of “V3.”

I challenge you to find V3 on the Web:  The URL is actually not but – like International Data Corporation goes quite strictly by “IDC” these days, but the URL just hasn’t been changed yet.  You will not be awed by the V3 web site, but that doesn’t matter one iota to Fred Abbott, V3′s founder, who says with utter sincerity, “It’s all about the analysts.” Continue Reading →

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The IIAR is Expanding its International Reach

IIAR members can hear about exciting developments on new chapters in India, New York City, and Atlanta in next week’s FORUM on Thursday 27th May.  For a complete agenda which includes a panel on working with the vertical analysts log into the members area at

Members can register with the IIAR secretary (jcourtenay at analystrelations . org.

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Reminder: register for the May IIAR Forum – London – Verticals

21/5 Update: Cort is replaced by Peter Farley / IDC Financial Insights, Catherine can’t make it.

I’m pleased to announce the panel for next week’s May IIAR Forum – London – Verticals on May 27th as follows:

  • Peter Farley / IDC Financial Insights EMEA
  • Peter Thorne / Cambashi
  • Stephen Roberts / Kable (read his interview: Around Stephen Roberts from Kable in 10 questions)
  • Ralph Silva / Silva Research Network.
  • Members can register with the IIAR secretary (jcourtenay at analystrelations . O R G) and email questions to lleforestier at the same email domain.

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    [JOB POSTING] Waggener Edstrom Seeks Senior Account Executive for their Microsoft Windows Client team

    Waggener Edstrom is looking for a Senior Account Executive to join their Microsoft Windows Client team performing Analyst Relations. This Senior Account Executive will provide AR counsel, day-to-day client management and integration for major products in the Microsoft Windows Client business. As Senior Account Executive, you will be on point for integration and maintaining influential relationships, in addition to collaborating with your peers across the larger Microsoft Windows Client account. Our interactive, supportive environment encourages innovation and offers an opportunity to have a high degree of visibility. Team dynamics support risk taking and new ideas as ways to increase AR results. The position may be located in either Seattle, WA or Portland, Oregon

    For details go to:

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    Recap of the IIAR May 6th Teleconference on AR best practice at analyst-firm sponsored events

    Last week, the IIAR hosted a teleconference about best AR practices at analyst sponsored events like Gartner Summits, Forrester IT Forums or IDC Directions.

    Many thanks to the featured panelists for taking their time to share their insights and taking questions from the members.

    • Gerry Van Zandt / HP, Worldwide Analyst Relations Manager (@gerryvz,LinkedIn)
    • Kent Cook/ Microsoft, Director Corporate Analyst Relations
    • Bill Reed / St. Cross Group, Managing Director (former IBM manager of industry analyst relations, EMEA) (LinkedIn)
    • Sandeep Thawani / Mahindra Satyam, Head of Marketing and Communications, Europe (LinkedIn)

    Here are some highlights from the discussion.

    • AR must help identify the right events to focus on
    • Invest in fewer events, and look closely at attendee list
    • In general ROI for participating at events is difficult to ascertain
      – Short term ROI – measured in blog postings, published notes, twitter notes
      –   Long term ROI – shifted analyst perceptions(change in annual vendor rating report)
    • In general ROI for participating at events is difficult to ascertain
    • Do as much as you can as early as you can
    • These events are not opportunities for briefings & knowledge transfer
    • Follow-up after the event, generating conversations afterwards is what results in knowledge transfer

    IIAR members will be able to access more detailed notes from the teleconference by logging into the members area at

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    IIAR invites members to an open exchange of ideas with Forrester Research

    IIAR discussion group with Forrester Research on May 14th – led by Ed Gyurko.

    Eric Lobel, VP/Role Manager - Forrester Research

    The IIAR is delighted to host a teleconference by Forrester Research to share some results from its recent interview series of AR managers and have an open exchange with the IIAR membership regarding our feedback. The call is scheduled for Friday 14th May 2010 from 1600 BST to 1700 BST / 11:00am EST to 12 noon EST.

    The research firm’s VP/Role Manager Eric Lobel will share some of Forrester’s insights as it pertains to the issues central to the IIAR membership. In addition, Eric will allow time for Q & A for members to ask questions about the survey, Forrester’s approach to AR or any other questions, including questions about Forrester’s role-based research model.

    For those interested in joining this discussion please email Jcourtenay (at) analystrelations [dot] org.

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    Last chance to participate in the IIAR salary survey!

    The IIAR salary survey closes on Tuesday May 11th.

    Please help us to benchmark AR salaries by taking a moment to fill in the short questionnaire at

    It should take no more than 5-10 minutes to complete. All responses will be kept strictly confidential and only aggregate results will be used for statistical analysis after removal of any identifying information. All respondents will receive an executive summary of the results, and the abstracted/anonymised results will be made available to IIAR members.


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