With AR budgets ever under pressure and AR as a discipline moving increasingly towards a shared-risk/rewards engagement model with the analysts, what should AR measurement look like? Is there still a place for measuring pure operational activity or should the AR community be looking more towards demonstrating its strategic contribution to the business, and measuring [...]
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The latest IIAR Best Practices paper is out – “Best Practices for Escalating Research Disagreements” reviews techniques and tips for avoiding and escalating disagreements over research. It includes interviews with AR practitioners and briefly outlines the escalation processes for Gartner, Forrester, IDC and Ovum. The paper is available to IIAR members to download free-of-charge from the IIAR [...]
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Our next monthly discussion group teleconference is this Wednesday, November 25th, on the topic of analyst relations in Asia-Pacific.
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Here’s the agenda for today’s Forum –action packed as usual… and with the proverbial curry at the end! Agenda 1500-1530 Social media tutorial 1545-1600 Registration 1600-1605 Introductions and welcome 1605-1620 Report back from Gartner Symposium 1620-1655 Discussion groups: – AR and social media – Planning for 2010 – Gaining and maintaining executive [...]
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This week is quite busy for IIAR members with not just one event but two: Tomorrow Tuesday, all are welcome to an IIAR Tweetup at Butcher’s Hook in Smithfields (http://bit.ly/2wHTzn) with @gerryvz, @dompannell, @duncanchapple, @EdGemmell, @JonnyBentwood, @lludovic and others. Kick-off around 1800. On Thursday, it’s the IIAR November Forum in London with Forrester (members only). And [...]
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The IIAR Certification is a first step in equipping AR Professionals with an independent industry professional certification, definitely a good way to boost a CV.
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Carsten Schmidt and other IDC Alumni recently formed Henry Corporation as a network of analysts offering strategic advice and marketing services to IT vendors. Read the interview of Carsten on the IIAR blog.
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The IIAR has just published a summary of best practices papers and added a new editorial calendar detailing papers that we plan to publish in coming months. Papers are free of charge to all IIAR members – to access them, just go to Library – > Best Practice White Papers and Teleconferences -> White Papers. Feedback [...]
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The IIAR is looking for a new secretary to continue supporting its development.
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