Around Philipp Bohn from Berlecon in 10 Questions

Philipp Bohn, Berlecon’s Mobile & Telecommunications Analyst in Berlin, has found the time to answer 10 questions. Here is what we have found out – thanks to Philipp Bohn again!

1. What are your coverage areas?
I cover communication and collaboration technologies for enterprises and SMBs, specifically VoIP, Unified Communications, Fixed Mobile Convergence.
2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
Some market trends I observe:

  • International technology vendors increasingly demand local market research.
  • Boutique analyst houses are further developing their profile and footprint.
  • Strong demand for maximum transparency regarding research methodologies and business relationships.

3. What’s your typical day like?
My daily work is modularised, core modules being:

  • Check RSS reader, work on current report/white paper/presentation/etc., get briefed.
  • In between, I started experimenting with Twitter to stay connected with other analysts and AR professionals.

4. Now, c’mon, tell me an AR horror story?
It’s not really a horror story, but in the course of an analyst tele-briefing that I requested the vendor representative confessed to just going through the respective press release.

5. How do you position your firm? What is your business model?
Berlecon Research is an ICT research and consulting boutique primarily (not solely) focused on the German market.
Our two main research topics are IT services and outsourcing as well as mobile and business communication technologies.

6. What is your research methodology, in 255 characters or less?
Our methodology follows high standards regarding scientific research and transparency. We collect information about the German ICT market through qualitative and quantitative research as well as discussions with corporate users and technology vendors.
– For technology assessments, we cooperate with Fraunhofer ESK.

7. Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.
I think a good AR event is primarily about the right people and how you are able to connect personally as well as professionally. It’s important not to feed analysts with marketing messages.
8. What are your offerings and key deliverables?
We sell independent research studies, competitor analyses, customised research as well as strategic consulting for ICT vendors and users. Berlecon also supports ICT vendors with strategy workshops and speaking engagements.

9. Any favourite restaurant / food that you’d like to share?
My current addiction is udon noodle soup from Susuru, a Japanese restaurant here in Berlin.

10. What is your biggest challenge for the upcoming 6 months? And for the next 30 mn?
To defend opinion leadership on the unified communications market in Germany.
To increase international footprint without overly increasing my carbon footprint! ;)
Next 30 minutes: surviving Berlin car drivers’ traffic antics on my way home.

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