Don’t forget analysts have a unique vantage point

Carter usefully reminds us, via a post from Jeremiah Omywang, that analysts can do their jobs (provide detailed analysis on market trends and ICT vendor strategies) because they have gained over time un-matched access to leaders at ICT vendors:

Access to those with access – One reason why end users buy analyst advisory subscriptions « SageCircle Blog

Analysts providing advisory services to end users also bring into the mix the ability to cross-reference those sources with end-user input gained through their conversations.

Analysts are often “wicked smart” and sometimes excentric, so when it combines with that level of access on both sides of the marketplace, it always makes up for interesting conversations. That’s one of the reasons why, after all those years, I still find AR exciting and never dull!

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  1. Around Richard Mahony from Ovum in 10 questions « The IIAR Blog - Friday 27th March 2009

    […] days of attending a supplier briefing and simply writing it up are over for Ovum. Carter’s point (http://iiar.wordpress.com/2009/03/12/dont-forget-analysts-have-a-unique-vantage-point/) about the analyst vantage point is on the mark for me – analyst houses that successfully combine […]