July 2008

Around Neil Ward-Dutton / MWD in 10 questions

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This week, it is my pleasure to welcome one of the Neils of MWD Advisors.com, only shortly after he kindly participated at our last IIAR Forum: Neil Ward-Dutton. Those two ex-Ovum analyst have founded MWD in 2005, and this year have hired two more analysts and launched their first continuous advisory services. They also have a blog called On IT-business alignment, and related thing.

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The Fundamentals of AR Measurement and Evaluation

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Most AR professionals recognise the importance of measurement and evaluation, but many admit that it’s a subject they struggle with. To help AR professionals improve their knowledge and understanding, we held a best practice conference call during June on “The Fundamentals of AR Measurement and Evaluation”. On the panel were two in-house AR leaders: Kathy

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