The IIAR has started a series of email interviews, where analysts from around the world are presented. We have talked to Rüdiger Spies from IDC . Thanks again fo him for the time he spent to give us some insight about IDC and the industry.
1. What are your coverage areas?
A) It’s pretty broad – basically Enterprise Applications (ERP, CRM, SCM, DW / BI, etc.) combined with architectures (SOA), integration technologies and related applications (i.e., BPM, workflow, mashups, social computing). As enterprises tend more and more to establish a common platform as their backbone system, integration among the different pieces becomes more weight than pure point to point approaches technologies. Seamless integration and cross system, cross dependent and cross enterprise workflows become paramount to success in multi-enterprise business networks.
B) A second focus area is intellectual property (i.e. patents, trademarks, IP portfolios, licensing). I am working with the patent law firm DHS in Munich, Germany and focus on the high-tech industry.
2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
The market has matured and will continue to do so. A number of niche and boutique firms have grown under the price umbrella of the three big players. Computer technologies will continue to need advice at management level, however required skill levels and visible engagement of solid analysts will continue to increase. Lightweight analysis is in many instances already available on the internet. I think also the
requirement to think across technologies, across vendors and across subject area will increase.
3. What’s your typical day like?
Well, in the morning I get up, have my tea and start to work. That might be in Munich, Paris, London or in Boston or wherever our services are required.
4. Now, c’mon, tell me an AR horror story?
The day before the official analyst conference started the vendor had organized some outdoor activities. Unfortunately, two of my colleagues got seriously hurt during the outdoor activities. That was not a good
start to the conference.
5. How do you position your firm? What is your business model?
We are global IT and related industries market and trend watchers with the longest successful track record in the IT analyst market.
6. What is your research methodology, in 255 characters or less?
The research is going into many dimensions. There are ongoing market development studies that are based on a globally integrated model.
There are region or country specific studies and there are studies that are developed as part of special interest groups. All quantitative results and qualitative trends are based on primary industry research. In the vertical industries we rely on a team of experienced industry professionals. Overall the approach is structured and consistent – the best results combining a top down and a bottom up approach.
7. Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.
Good events respect the time constraints of analysts and care about travel convenience. Don’t choose strange locations. And the best AR people should work in a similar manner as analyst do. This way vendors are able to coordinate AR work on a global level.
8. What are your offerings and key deliverables?
In a nutshell – on one hand everything vendors need to know to make future oriented strategy decisions … and on the other hand everything required to tactically address specific markets. End users get the best insight into trends and mid to longer term developments in the industry that is influencing their ability to operate
9. Do you have any hobbies or favourite restaurants / food that you’d like to share with us?
Analysts are in many instances social people, however they still care about their privacy.