Building the future of DARA and IIAR

Today, the German Analyst Relations Working Group, (Deutscher Analyst Relations Arbeitskreis, DARA) will meet for the first time this year (and for the 9th time since it was founded) at Fujitsu Siemens Computers‘ offices in Munich. It is interesting to see that more German-speaking professionals from technology companies are becoming interested in being a part in an organization that helps AR professionals network. One point we look forward to discuss will be the collaboration between DARA and the IIAR. Both organizations have made tremendous progress in the last few months:

  • Not only has the IIAR won new members, it has also helped to raise the profile of Analyst Relations as a profession and communications activity within the IT and telco sector. The IIAR has moved into the league of internationally recognized organizations which add value for analyst relations experts.
  • The DARA is just about to publish its book, “Industry Analyst Relations in Deutschland” and has produced a paper on ethical behavior in IAR. It has further developed its membership base and has become the most recognized German network for analyst relations professionals in
    the area.

What will be the role of DARA in the future? While the IIAR is an international organization, hosting guest speakers such as Gartner’s Aaron Yaverski, GVP High Tech Product Management and Andrew Rosenblatt, Product Development, the DARA could regularly contribute new pieces of
“local knowledge” to the AR community. For example, one guest speaker at the next DARA forum will be the Managing Director of Business Application Research Center, BARC, a growing Germany-based research house, mainly focussing on BI. Many DARA members are interested in learning more about this research firm and look forward to the session.

Simultaneously, the German forums will also transfer international knowledge to German AR professionals. The DARA will increasingly seek to host analysts from abroad, in person or via web conference: For example, Redmonk‘s James Governor will also present as a guest speaker at the forum.Of course, there is also the possibility to bring members from both locations together to organize an exchange of ideas and best practices. Such a forum would make a wide range of opportunities available and I think many of us believe something like this would be well worth a try.

In my opinion, one of the most important questions is where the AR community will see the most significant synergies between DARA and IIAR and how we can bridge any geographical distances better. A first step is already made: Two of the IIAR board members are German analyst relations professionals. Reflecting on the feedback from many IIAR members, I get the impression that these board members will have the remarkable opportunity to help connect both organizations better. They could facilitate further progress on the road to a global AR community.

I am interested in other views on this matter -please feel free to comment on this post.

Disclaimer: The views expressed on this blog post are my own and do not necessarily reflect the views of HFN Analyst Relations or other members of the IIAR. We can’t be held liable for any unintentional misrepresentation on this post but are happy to correct any mistakes or nonconformities.

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One Response to Building the future of DARA and IIAR

  1. Jill Hiatt Friday 19th February 2010 at 18:01 #

    good read, solid stuff, thanks for sharing this.