At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence.
Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working party, who selected the firms listed.
The chart above shows the results, after the ‘falling’ percentage’ (for each analyst firm, the percentage of IIAR members surveyed who felt that its influence had fallen) has been subtracted from the rising percentage (thanks to Ludovic for working out how to embed the chart in this post).
For those in the know, the results are not too surprising: Forrester is the big riser, with IDC, Ovum and Yankee all doing well. The big losers are no surprise either: Bloor, Frost and Butler.
But what interests me is the trend line: generally, AR managers fell that the smaller and less influential firms are falling in influence, while the larger firms are generally rising in influence.
This really reinforces my opinion about the smaller analyst firms that trade on free research and internet profile. While their research is certainly worth reading, some vendors’ inflated expectations of 2006 now seem to be turning into sober judgement about where the real influence is building up.