The directory will be updated regularly so if any members who are not included would like to be added to future editions, please just drop me an email. If any information included is incorrect or out-of-date, please let Hannah know.
Archive | December, 2007
The new IIAR group allows AR professionals to connect with each other, and allows members to pass on connections and requests for information to other people on LinkedIn. The site lists more than 500 current contacts at each of the major analyst firms: Forrester, Gartner and IDC, making it a useful tool for professionals wanting to better understand analysts interests and connections.
IIAR members will have had invites by email: if you have not had an invite, and think you are an IIAR member (or want to become one) then contact Hannah. Dozens of AR professionals have already joined the LinkedIn group, from firms including ARM, AtosOrigin, BT, GXS, Nortel, Oracle, and Symantec.
I never thought this would be so difficult!
Duncan kindly suggested WordPress because it’s much better, which I did. It’s much more difficult to set up than blogger and as soon as I did Catherine was commenting on Twitter that it’s buggy. I finally got around redirecting it but still can’t get the domains to work on WordPress (apparently I have to do something to the INAME or whatever) so that it’s seamless between the blog and analystrelations.org.
Anyway, it’s now up and running and all the IIAR members can post. We’ll be accepting guest posts too.
At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence.
Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working party, who selected the firms listed.
The chart above shows the results, after the ‘falling’ percentage’ (for each analyst firm, the percentage of IIAR members surveyed who felt that its influence had fallen) has been subtracted from the rising percentage (thanks to Ludovic for working out how to embed the chart in this post).
For those in the know, the results are not too surprising: Forrester is the big riser, with IDC, Ovum and Yankee all doing well. The big losers are no surprise either: Bloor, Frost and Butler.
But what interests me is the trend line: generally, AR managers fell that the smaller and less influential firms are falling in influence, while the larger firms are generally rising in influence.
This really reinforces my opinion about the smaller analyst firms that trade on free research and internet profile. While their research is certainly worth reading, some vendors’ inflated expectations of 2006 now seem to be turning into sober judgement about where the real influence is building up.
During yesterday’s forum, kindly hosted by Susan from Logica and masterfully chaired by Janine from Vodafone, it has been decided to create a blog for the Institute. So, here here we go.
In accordance with the IIAR philosophy, it will be open to all the members and won’t be a single version of the truth -because we don’t see the world in black and white. We want this blog to be a community forum where we can debate openly, some posts might be controversial and that all more intesting. As such, it is also a way to share thoughts and engage with the analyst community, about analyst relations the industry in general.
We will also post here survey results highlights, Task Forces thoughts, ideas around best practices and more. However, the detailed results, best practices papers, presentations will remain on analystrelations.org‘s members area.