IIAR Discussion Group – Dominic Pannell Makes Social Media Buzz

Posted on Friday 20th January 2012 by hlaceygutsell

The IIAR will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT.

Agenda:

  • Why Analyst Relations only solves part of the problem
    • Analyst versus Stakeholder versus Influencer
    • Relations versus relationships versus engagement
    • The need to shift to Influencer Engagement (IE)
  • “Reputation, reputation, reputation… the immortal part of myself…!”
    • How reputations are built and destroyed (and ignored)
    • How AR/IE pros can use #socmed to help identify who matters to them/their clients
    • A look at some of the more useful #socmed tools
    • Distinguishing what matters (wheat from chaff)
  • War stories from the agency side
  • The missing piece in the #socmed toolkit
    • The next big thing for gauging influence?

If you would like to participate please email me for dial-in details – this call is open to IIAR members only.

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[Job Posting] Head of Alliances/Analyst Relations at Syntel – UK

Posted on Wednesday 18th January 2012 by hlaceygutsell

Syntel (Nasdaq:SYNT) is a leading global provider of integrated information technology and Knowledge Process Outsourcing (KPO) solutions spanning the entire lifecycle of business and information systems and processes. The Company is driven by its mission to create new opportunities for clients by harnessing the passion, talent and innovation of Syntel employees worldwide. Syntel leverages dedicated Centers of Excellence, a flexible Global Delivery Model, and a strong track record of building collaborative client partnerships to create sustainable business advantage for Global 2000 organizations. Syntel is assessed at SEI CMMi Level 5, and is ISO 27001 and ISO 9001:2008 certified. As of September 30, 2011, Syntel employed more than 18,000 people worldwide. To learn more, visit us at: www.syntelinc.com. Read more »

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[Job Posting] Ofcom, Analyst Relations Manager – UK

Posted on Monday 9th January 2012 by hlaceygutsell

The Analyst Relations Manager has responsibility for Ofcom’s engagement with investment analysts and for researching, reporting and distributing information across the organisation about companies, markets and other relevant news.

The post-holder will also play a lead role in drafting key sections of the Ofcom Annual Report.

Reporting to the Head of Media Relations, the post-holder will be someone who is an excellent communicator and financially literate.

Closing Date: 19 January 2012  Read more »

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[Guest Post] Timing is everything by Simon Levin

Posted on Friday 6th January 2012 by hlaceygutsell

There’s no penalty for jumping the gun

On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best.

But when the starting gun goes off in relation to a Gartner Magic Quadrant (MQ) assessment of your company, in many ways it is already too late.

Magic Quadrants generally appear once a year. For the companies who are on the receiving end, they can be make or break factors, with a huge influence on business prospects for the year ahead.

For the analysts involved, they are important pieces of work, but they have to be fitted in alongside research reports, client inquiries and meetings, events and presentations, custom engagements, webinars, blogs, and a host of other commitments. Leaving all the rest of an analyst’s annual workload aside, producing a Magic Quadrant means identifying and investigating multiple companies that will appear in the final diagram. On top of this, the analyst has to give due consideration to all the peripheral candidates that need to be evaluated before decisions can be taken about whether or not they should be included.

The wonder is not that so many MQ assessments leave so many vendors feeling disappointed, but that so many MQs win general acceptance as being pretty fair, diligent, and useful assessments of the state of play in particular markets.

To read the full article click here.

Extract courtesy of Simon Levin, MD (Europe) – The Skills Connection

 

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[Job Posting] AR Manager vacancy at Amazon – Seattle, USA

Posted on Thursday 22nd December 2011 by hlaceygutsell

Amazon Web Services (AWS) is seeking an experienced, highly-intelligent, personable, and detail-oriented manager to join our analyst relations (AR) team.  Cloud computing is arguably one of the most impactful developments in technology within the last 20 years and AWS is a pioneer and leader in the field.  The AWS cloud computing platform is used today by hundreds of thousands of businesses and developers around the world, ranging from start-ups to Fortune 50 enterprises. Read more »

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Frédéric Munch named President of the Board of Pierre Audoin Consultants

Posted on Monday 19th December 2011 by hlaceygutsell

December 15, 2011 – The Supervisory Board of Pierre Audoin Consultants (PAC), European leader in market research and strategic consulting on the software and IT services market, has named Frédéric Munch as Head of the Board. Frédéric Munch will take official charge of his new responsibilities from December 15, 2011.

Frédéric Munch brings with him a rich experience within the PAC Group. He began his career in the company in 1996 as a consultant, and rapidly rose to take on a variety of responsibilities, becoming the CFO & COO of the Group in 2001. In the beginning of 2009, he took charge of the management of the German subsidiary, a position in which he led a phase of strong growth, and today PAC Germany has three offices in Munich, Berlin and Hamburg.

In his new role, Frédéric Munch will accelerate the execution of PAC’s strategic plan, of which the principal objective is to respond to the growth challenges of ICT players and to reinforce the positioning of PAC as the partner of reference in the industry. Read more »

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Cloud Set to Dominate 2012

Posted on Thursday 15th December 2011 by hlaceygutsell

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012.

Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume of new applications distributed by the cloud, according to IDC. Ovum also put cloud as one of their key 2012 Super Themes saying there will be an evolution in the cloud with a focus on how to build the private cloud. Their feeling was, as with IDC, was that PaaS would be the fastest growing cloud segment and that enterprise adoption of the public cloud would significantly increase over the year.

Jane Doorly, VP of IDC discussed the industry’s shift to the “third platform” built on mobile, cloud, social, and Big Data technologies which will accelerate in 2012 forcing the industry’s leaders to make bold investments and fateful decisions. Read more »

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Verisign Industry AR Manager Opportunity – Reston (VA), USA

Posted on Tuesday 13th December 2011 by hlaceygutsell
As an integral member of Verisign’s Corporate Communications team, the Analyst Relations Manager will be responsible for the development, implementation and ongoing management of Verisign’s global analyst relations program. Responsibilities include, but are not limited to, the creation and management of a strategic analyst relations plan, budget, processes and system for proving return on investment.
The Internet has a team.  Come join it!!  Verisign provides the indispensable infrastructure and network services that make the Internet fast, safe and reliable. For more than a decade, we have helped you connect to the websites that have shaped the world. Verisign manages and protects the Domain Name System (DNS) infrastructure for top level domains (TLDs) including .com and .net. It’s this vital infrastructure that makes the world possible online. Our network intelligence and availability services also help ensure that online businesses are as available as the Web itself. We always strive to deliver the flawless network performance that will help enable the full potential of the Internet. We don’t make the world possible, we make it possible online-billions of times each day, with availability, reliability, and stability 100% of the time.

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[Job Posting] HP Seeks PR/AR Marketing Influencer Associate – Bracknell, UK

Posted on Wednesday 7th December 2011 by hlaceygutsell

A vacancy has arisen in our Enterprise Business Marketing Influencer Center of Expertise. The role is for a Public Relations Associate based in Bracknell, Berkshire in the UK.

Key tasks will be to drive press relations and analyst relations activities including analysis of coverage, production of content and organisation of activities. You will be exposed to a demanding role, which offers a valuable insight into the marketing profession as a whole and specifically all aspects of Press and Analyst Relations.

You will liaise with numerous country, region and worldwide personnel within HP and also potentially external agencies to achieve success.  Read more »

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[Job Posting] Media & Analyst Relations Manager for Accenture – London, UK

Posted on Tuesday 6th December 2011 by hlaceygutsell

The candidate will drive media & analyst relations within the UK & Ireland for a range of internal & external clients including Accenture’s industry & capability groups – consulting, technology, & outsourcing. The role includes development & promotion of “Big Push” campaigns in the media to help prepare the landscape for lead generation & sales. The Media & Analyst Relations Manager is expected to work competently with the UK & Ireland and global corporate media & analyst relations teams. The candidate is expected to possess excellent writing skills, have a good knowledge of business media, be able to offer sound professional advice & be able to develop & execute sound media & analyst strategies. The role includes management of a PR agency.  Read more »

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