Posted on Thursday 6th March 2014 by Trevor IIAR
Capgemini Group - Industry Analyst Relationship Manager – USA
Location: NA, Capgemini location, ideally Dallas/Texas or Boston, MA
Grade: Manager reporting to Global Analyst Relations Manager
The relationship manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate them about Capgemini’s capabilities. The goal of the program is to drive positive coverage in analyst reports and analyst advocacy of Capgemini to their end-user clients. Continue reading
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Posted on Wednesday 5th March 2014 by Trevor IIAR
The Technology Research Market … and where it fits in the bigger picture
Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for many years and conducts an annual market size and share effort for the IT Research space as well as related information markets.
Outsell VP, Harry Henry (@harryhenry), will provide us with an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. He will also review how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading
Filed under: IIAR, Outsell Inc | Tagged: Analyst Firms, IIAR, IIAR webinar | Leave a comment »
Posted on Tuesday 4th March 2014 by Simon Jones
It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.
Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue reading
Filed under: AR, AR Agencies, AR Best practices, AR debates, Forrester, IIAR Best Practices Paper, IIAR Germany, tips | Tagged: analyst relations, AR Best practices, CeBIT, Forrester, IIAR Germany, OnPR, Pascal Matzke, Simon Jones, Yvonne Kaupp | 1 Comment »
Posted on Tuesday 4th March 2014 by Trevor IIAR
The IIAR will be in attendance at the AR Luncheons at IDC Directions 2014
on the 11th of March in Santa Clara
, CA and the 19th of March in Boston
, MA. Please come by the IIAR table and say hello to John Gallagher
(IIAR Member and US West Coast Coordinator) of Brunswick Group in Santa Clara and Alyssa Gilmore
(IIAR Board Member and US Chapter Lead) of Bloomberg in Boston.
Filed under: IDC, IIAR, IIAR United States | Tagged: IDC, IIAR | Leave a comment »
Posted on Monday 3rd March 2014 by AGilmore
Constellation Research, Inc.
–the award-winning research and advisory firm focused on how disruptive technologies transform business models–announced today
the addition of Peter Kim to the research team as Chief Strategy Officer and Principal Analyst. Kim, whose research focuses on Digital Marketing Transformation, expands Constellation’s ability to provide marketing leadership research/solutions to its early adopter clients worldwide and cement its unique position “somewhere between an analyst firm and a futurist firm” as Constellation Research Founder and Chairman R “Ray” Wang describes it. Continue reading
Filed under: AR, Constellation | Tagged: Analyst Firms, ar news, archat, Constellation | 1 Comment »
Posted on Wednesday 26th February 2014 by Trevor IIAR
Teradata – Public and Influencer Relations Manager, International
Teradata International is looking for a senior Public Relations Manager to manage all media and influencer relations for the International region, while the International region covers Europe, Middle East & Africa and Asia Pacific. The PR Manager is responsible defining, driving and managing the overall public and influencer relations strategy across the region. In addition is the manager responsible for cultivating and maintaining positive media coverage with the goal of gaining recognition in the market, promoting our services, and establishing thought leadership throughout target industries. The PR Manger will also be responsible for metrics and measurement of all PR activities across the region. Continue reading
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Posted on Thursday 20th February 2014 by yvekaupp
As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?
How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue reading
Filed under: AR Best practices, Gartner, IIAR Germany, IIAR Webinar | Tagged: analysts relations, AR community, CeBIT, Gartner, IIAR, IIAR Germany, IIAR webinar, industry analysts | 1 Comment »