The IIAR will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT.
Agenda:
- Why Analyst Relations only solves part of the problem
- Analyst versus Stakeholder versus Influencer
- Relations versus relationships versus engagement
- The need to shift to Influencer Engagement (IE)
- “Reputation, reputation, reputation… the immortal part of myself…!”
- How reputations are built and destroyed (and ignored)
- How AR/IE pros can use #socmed to help identify who matters to them/their clients
- A look at some of the more useful #socmed tools
- Distinguishing what matters (wheat from chaff)
- War stories from the agency side
- The missing piece in the #socmed toolkit
- The next big thing for gauging influence?
If you would like to participate please email me for dial-in details – this call is open to IIAR members only.
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But when the starting gun goes off in relation to a Gartner Magic Quadrant (MQ) assessment of your company, in many ways it is already too late.
Frédéric Munch brings with him a rich experience within the PAC Group. He began his career in the company in 1996 as a consultant, and rapidly rose to take on a variety of responsibilities, becoming the CFO & COO of the Group in 2001. In the beginning of 2009, he took charge of the management of the German subsidiary, a position in which he led a phase of strong growth, and today PAC Germany has three offices in Munich, Berlin and Hamburg.