The Analyst Relations Manager is responsible for leading and executing the company’s analyst relations efforts. This is a centralized role within the corporate marketing organization reporting to the VP of Corporate Marketing. In this capacity, he/she has hands-on responsibility for successfully increasing the company’s visibility, interaction and influence with a diverse IT analyst community. The right individual should have a demonstrable, career background with developing impactful analyst relationships. Read more »
QlikTech is looking for a Global Analyst Relations Director
- Contributing strategic, creative ideas for global AR programs that influence.
- Work closely with the global marketing team to develop integrated programs to support product offering introductions and thought leadership.
- Manage strategy across cross functional team with product marketing, competitive intelligence and market development (vertical industry) groups.
- Collaborate and communicate with Analyst Relations leads outside of the Americas to present and report on one unified global program. Read more »
Measurement is one of the issues most often raised by AR professionals. A new IIAR Best Practice Paper by David Taylor has just been released. We will be hosting a Best Practice Webinar on the subject on the 13th June. Read more »
If your research firm was a car manufacturer, which one would you be? In the early 20th century, there were hundreds of cars manufacturers and automobiles bought by nobility and industrialists. Fast forward to the present day: mass production has made them accessible to virtually all households and there are now fewer than 10 global car manufacturers. The story is much the same for IT, only on a 30-40 year time frame: just like Hispano-Suiza, few remember Prime Computers, and servers are now bought by business types rather than being operated by an army of lab coats. In other words, IT is becoming more normal from all aspects: financial, procurement, usage… yet more pervasive than ever. Just like you would not think of riding on horseback to fetch your loaf of bread, who could do without accessing email on their smartphone? Read more »
One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. The latest IIAR Best Practice Paper has just been released and covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. During this call, we’ll detail this framework and explain how to leverage it for your benefit. Read more »
WPP Team Dell/PPR-North America is looking for an exceptional Account Supervisor or Managing Supervisor to join a fantastic team dedicated to a large, global technology company. The ideal candidate should have solid media relations skills, be highly motivated and be able to manage multiple projects at once while meeting deadlines. We are also looking for someone to have strong analyst relations knowledge as this will be a hybrid role combining PR/AR. This position requires strong written and verbal communication skills, and the ability to interact with clients, media and colleagues around the world. Read more »
We are delighted to welcome back Gartner on May 22nd for an update on their product roadmap. This will be presented by Jeff Golterman / GVP HTTPS and will take place as a webinar. Read more »