The hype cycle of Vendor Briefing Requests

Posted on Friday 18th May 2012 by Ludovic Leforestier

Have you ever submitted a vendor briefing request? For those of you who have, and for those who have yet to experience this joy, here’s a humorous and (perhaps only slightly) exaggerated description of the process and some insights into why AR people always seem to struggle with it.

What’s clear is that analysts and executives alike don’t know or care how complicated the process is and don’t appreciate AR folks sometimes …. especially when it goes wrong. I’m sure we all have stories of briefings going wrong before they have even started – because the dial-ins don’t work, or there’s a troublesome time-zone challenge, or because the IP-based telephone network decides to crash.
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Filed under: AR, AR Best practices, AR debates, Forrester, Gartner | Tagged: , , , | 1 Comment »

[Job Posting] Part time PR/AR Manager in Munich, Germany

Posted on Wednesday 16th May 2012 by hlaceygutsell

Munich-based independent communications consultancy OnPR is seeking a part-time PR/AR manager (m/w) to join our talented team.

If you’re interested in helping shape communications strategy for international high-tech clients, and you have at least 4 years agency experience combined with an affinity for technology, then we’d love to hear from you. Read more »

Filed under: AR, AR jobs | Tagged: , | Leave a Comment »

IIAR Teleconference: KCG and Intelligen present an APJ view of the global analyst landscape

Posted on Monday 14th May 2012 by hlaceygutsell

Due to popular demand we will once again be holding KCG’s presentation on the global analyst landscape. It proved a huge hit among US and EMEA AR audiences so we would like to extend the opportunity to those of you in Asia-Pacific to take part.

The teleconference will be held on Wednesday 6th June at 11am Sydney / 9am Singapore when the Knowledge Capital Group (KCG) will be delivering an APJ perspective on the definitive market share and market size numbers for Analyst Firms globally. Read more »

Filed under: AR Agencies, IIAR, IIAR Discussion Group, IIAR Webinar, KGC | Tagged: , , , , | Leave a Comment »

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

Posted on Tuesday 8th May 2012 by hlaceygutsell

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me.

It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray was talking about new models, new delivery methods, and new value propositions, while some very respected AR practitioners were questioning the value of his approach. Did the world need this kind of shake-up? And, if so, was it really going to change the nature of AR’s dealings with analysts?

I was supposed to be keeping the peace and chairing the meeting. But I kept being distracted by thoughts about whether all this might be relevant to me.

I suspect our clients at The Skills Connection have a narrow view of AR, centered almost entirely on the analysts’ impact on buying decisions.

And this thought made me ponder how much that’s true for AR in general. Read more »

Filed under: AR, AR Best practices, Constellation, Guest Post, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , , , , | 2 Comments »

[GUEST POST] An Insider’s Guide to Technology Analysts

Posted on Thursday 3rd May 2012 by Ludovic Leforestier

Thanks a lot to ReadWriteWeb to allow reposting of this excellent entry by By Cormac Foster (LinkedIn, @cormacfoster).

The original post can be found here.

Gartner. Forrester. IDC. And lots of smaller fish, too. You can’t read a tech-industy news story, attend a conference or listen to a sales pitch without someone quoting an industry analyst. For tech companies, analysts are big news and big business, promising to help with transformation, monetization and a slew of other things ending in “-ation.”

But what do technology industry analysts really do? And how do you find the one that’s right for your company’s needs. Let me try to explain, from the inside. You see, from 1999 through 2001, I was an analyst at Jupiter Research, now part of Forrester Research.

Filed under: AR debates, Forrester, Gartner, IDC, IIAR, IT Analysis Firms | Tagged: , , , | 1 Comment »

IIAR US Teleconference: KCG presents its take on the global analyst landscape

Posted on Wednesday 2nd May 2012 by hlaceygutsell

Next Thursday 10th May at 11am EST / 8am PST / 4pm BST The Knowledge Capital Group (KCG) will be sharing its findings on the definitive market share and market size numbers for Analyst Firms globally.

Every spring KCG conducts a survey looking at the analyst landscape using a selection of data sources including; publicly available revenues, privately sourced figures and business model evaluation among others. KCG then estimates the total Sell Side and Buy Side markets for over 400 firms worldwide. During this call KCG will be presenting its latest findings using 2011 figures and updating the KCG “Mystical Box Chart”. This is an MQ like representation of the relative market position of the major and significant emerging and specialty firms. Read more »

Filed under: AR Agencies, IIAR, IIAR Discussion Group, IIAR Webinar, KGC | Tagged: , , , , | Leave a Comment »

[Job Posting] Bazaarvoice Seeks Industry AR Manager – Austin/TX, USA

Posted on Tuesday 1st May 2012 by hlaceygutsell

Bazaarvoice, a leading Internet and software-as-as-service (SaaS) company, brings the voice of customers to the center of business strategy for more than 700 global clients like Best Buy, Walmart, Costco, Dell, Macy’s, P&G, Panasonic, QVC, and USAA.

Bazaarvoice helps clients create social communities on their brand websites and Facebook pages where customers can engage in conversations. These conversations can be syndicated across Bazaarvoice’s global network of client websites and mobile devices, which allows manufacturers to connect directly with customers. The social data derived from online word of mouth translates into actionable insights that improve marketing, sales, customer service, and product development.

Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, Paris, Stockholm and Sydney. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice. Read more »

Filed under: AR jobs | Tagged: | Leave a Comment »

IIAR UK Forum: Come and meet Ovum’s Senior Management Team

Posted on Monday 30th April 2012 by hlaceygutsell

For the next IIAR UK Forum in London on Wednesday 30th May at 4pm BST, we’re delighted to welcome Ovum MD Brett Azuma, Global Director for Ovum IT Ian Charlesworth, and Global Director for Ovum Telecoms Richard Mahony. We’re meeting with Brett, Ian and Richard just after the Ovum Industry Congress, being held in London from the 23-24 May, so this will be a great opportunity to hear the latest news at Ovum and what’s upcoming, and find out more about Ovum’s strategy and how this is developing.

In addition, David Treacher (Industry AR Manager, Dassault Systemes) will be sharing his insights on how he runs a global AR programme. This will be an opportunity to share experiences and views of the analyst companies that we all typically work with.

Plus there will be updates from IIAR Board member, David Rossiter and the IIAR UK chapter.

Read more »

Filed under: IIAR, IIAR Forum, IT Analysis Firms, Ovum | Tagged: , , , | Leave a Comment »

Gartner gets the IDEAs from Forrester

Posted on Friday 20th April 2012 by Ludovic Leforestier

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This acquisition is still subject to regulatory and other approvals.

This move has a strong reminiscence from Forrester’s purchase of Springboard last year (read our post:Forrester joins the feeding frenzy, buys Springboard)

Read more »

Filed under: AR debates, Canalys, Forrester, Gartner, IDC, IDEAS, IT Analysis Firms, Springboard | Tagged: , , , , | 10 Comments »

Wolters Kluwer Seeks PR/AR Coordinator – London, UK

Posted on Tuesday 17th April 2012 by hlaceygutsell

Our offices in London require a PR and Analyst Relations Coordinator.

The PR and AR Coordinator is responsible for supporting and executing global communications plans to promote the company’s key messages, products and intellectual capital in media, public, corporate, and analyst forums. Reporting to the Corporate Communications Manager the role includes: support of communications strategies and planning efforts primarily for FRSGlobal, but also for other Wolters Kluwer Financial Services lines of business; writing communications including (but not limited to) press releases, articles for external publication, analyst related materials; developing effective relationships with the media and industry analysts; coordinating media interviews; providing input into the communications reporting and evaluation processes, the PR and AR coordinator will also be responsible for assigning work to external public relations agencies. The PR and AR coordinator will provide back-up support for external and internal communications as needed, and will provide back-up support to the VP Global Marketing, Wolters Kluwer Financial Services FRSGlobal. Read more »

Filed under: AR jobs | Tagged: | Leave a Comment »

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